Ahmed Ossama Shafik

Nahdi Medical Company | 2020 – Present Lead a business unit representing 40%+ of total company revenue Own full P&L accountability, commercial strategy, pricing, portfolio, and category growth Manage partnerships with multinational pharma manufacturers (Novo Nordisk, Lilly, GSK, MSD, etc.) Lead negotiation of multi-million SAR annual joint business plans (JBPs) achieving ~20–25% YoY growth Delivered Wasfaty readiness for Nahdi in 30 days, coordinating IT, supply chain, operations, and 3rd parties Developed GLP-1 market leadership strategy, capturing fast-moving demand and ensuring supply stability Led partnerships with insurance companies to expand coverage and drive insured revenue channels Built and developed high-performance cross-functional teams across commercial, medical, and category streams

• Develop, plan, and implement commercial plans and strategies. • Sales target, Growth achievement top line and bottom line • Manage top Payers / Vendors Key accounts strategic relationships • Perform market research and analyze threats and opportunities • Implement new customer acquisition strategies • Collaborate with, coordinate and train diverse teams such as marketing, and customer service • Establish and manage long-term relationship with stakeholders • Understand the requirements of existing customers • Track, measure and analyze commercial metrics using KPIs • Manage and track expenditures, financial goals, and budgets

Lead the development and implementation of the annual sales plans of Saudi Retail Key Accounts including In Market Sales, Net Revenue and Gross Margin Responsible on delivering all channels related KPIs. Setting up the Route to Market Plan per channel Manage annual Key accounts contracts, agreements, stock management, and sales targets. Develop together with the Distributors' team; trade terms that leads to maximum volume, profit, customer satisfaction and product availability, at appropriate cost. Ensure that sales plans deliver superior 4P execution. Execute and develop the activity Master grid. Partner with the marketing to develop business plans and lead on ground implementation Insure efficiency of trade spending in relation to channel net revenue. Work with the Demand planners to improve sales forecast accuracy. Lead and motivate key account team to achieve excellent customer relationships and business results. Coach and develop key talent within sales force.

Lead the development and implementation of the annual sales plans of Maghreb Countries (Morocco,Tunisia and Algeria), including In Market Sales, Net Revenue and Gross Margin Responsible on delivering all channels related KPIs. including (Modern Trade, Whole sales, Retail and Pharma) Setting up the Route to Market Plan for each country and channel Manage annual distributors' contracts, agreements, stock management, and sales targets. Develop together with the Distributors' team; trade terms that leads to maximum volume, profit, customer satisfaction and product availability, at appropriate cost. Ensure that sales plans deliver superior 4P execution. Execute and develop the activity Master grid. Partner with the marketing to develop business plans and lead on ground implementation Insure efficiency of trade spending in relation to channel net revenue. Work with the Demand planners to improve sales forecast accuracy. Lead and motivate the sales force to achieve excellent customer relationships and business results. Coach and develop key talent within sales force.

Brand Management on Commercial level, Responsible for all commercial deals and Brand strategy towards Pharmacy, Distribution network Collaborates with the Business Unit directors for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions Manages the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated