Ahmed Khalil

I played a key role in launching TOD (SVOD) across MENA countries, leading the go-to-market strategy. Additionally, I was deeply involved in the FIFA World Cup Qatar 2022™ collaboration, where I developed and executed a comprehensive campaign for the MENA market, including establishing strategic partnerships and leading the planning for TOD. Built and scaled the in-house creative, external production houses, agencies, and vendors, ensuring creative output, budget alignment, and strategic messaging to promote high value creative plans across platforms, including the creative direction for the original posters, characters, behind-the-scenes, influencers, and images for the platforms, creating Arabic calligraphy title treatment and localization assets. Partnered with cross-functional product, B2B partnerships, marketing, & analytics teams to deliver personalized, high-impact campaigns using behavioral and engagement data. Directed the TOD streaming in content marketing strategy, production management, Brand, and creative strategy across the MENA region for a wide slate of entertainment and sports formats to promote the plan and strategy for the market and build a strong portfolio with high experience. collaborated with the performance marketing to optimize digital campaigns, maximize ROI, and drive customer acquisition across multiple channels (Google Ads, Meta, Programmatic, Affiliate Marketing, and more). Integrated SEO, SEM, and analytics tools to improve visibility and engagement, aligning with business objectives and market trends. Managing campaign tracking, A/B testing, and data-driven optimizations to enhance conversion rates and reduce customer acquisition costs (CAC). Brands: Sony Pictures, Miramax, DigiTurk, Warner Bros., ViacomCBS, Bundesliga, LaLiga, Ligue 1, Premier League, UCL, MotoGP, AO, UEFA, AFC, NBA, Padel, Cycling, Rugby, FIFA World Cup QATAR 2022, Euro 2024, and F1.

2020, led the rebranding of OSN’s identity in collaboration with Bellwether, overseeing the development of the brand book, visual identity, and strategic rollout of the new logo. Spearheaded the launch strategy, ensuring seamless integration with OSN content and aligning with OSN’s market positioning. Collaborating with Studios such as Disney, HBO, SONY, Paramount, WB, and more to promote high-impact campaigns for the MENA marketing, with a focus on GCC marketing. Built a marketing strategy for OSN originals across the market, also collaborated with the production house to provide the 360 GTM strategy across the region, including the ATL, BTL, and partnership strategy, influencers, CRM, CVM, platform, paid and organic social media, and the comms plan. Successfully led integrated marketing and content campaigns that significantly boosted brand awareness, resulting in measurable increases in sales and customer acquisition. Developed and executed strategies across digital, broadcast, and on-ground activations—contributing to brand lift and direct revenue growth. Proven track record in using content-driven storytelling, audience segmentation, and performance marketing to drive engagement and conversion across the MENA region. Directed the regional creative team consisting of Copywriters, Web Designers, and Creative Designers to execute 360 campaigns and managed creative execution for both DTH and OTT products, ensuring alignment with OSN’s content strategy and market positioning. Developed and executed integrated marketing campaigns, from strategy and concept creation to final delivery, covering AV/trailers, key visuals, performance marketing, digital/social, CRM, print, and OOH. Acted as the key liaison between OSN and major studios, ensuring seamless communication, content strategy alignment, and timely campaign launches across multiple platforms. Brands: HBO, The Walt Disney (Pixar, MARVEL, NG, FX). Paramount, Nickelodeon, Warner Bros., NBC Universal.

www.osn.com

www.twofour54.com

• Managed branding projects for top clients including Cocacola, PalTel group, Huggies, and Gillette, ensuring brand identity and marketing strategies aligned with client goals. • Developed creative advertising services for events and marketing campaigns, resulting in increased brand visibility and customer engagement. • Collaborated with cross-functional teams to deliver high-quality designs and innovative solutions for clients, enhancing brand recognition and market presence.