Ahmed Bin Jamal

▪︎ Develop and refine the bank’s branding strategy, ensuring a consistent and compelling brand identity across all channels. ▪︎ Oversee the creation and implementation of marketing, advertising, and social media strategies that effectively communicate the bank's values and offerings. ▪︎ Launch and manage marketing campaigns for Retail, Private, and Corporate banking products and services, focusing on both new product introductions and the revitalization of existing products. ▪︎ Organize and lead public relations events to enhance brand visibility and strengthen stakeholder relationships. ▪︎ Direct the strategic release of press materials and advertisements, ensuring alignment with brand standards and business goals. ▪︎ Conceptualize and execute creative strategies in collaboration with external agencies, providing direction and ensuring projects are completed to high standards without direct supervision. ▪︎ Plan and oversee the rollout of integrated communication solutions across branches, enhancing customer engagement and brand experience. ▪︎ Conduct interviews with media, manage press release distributions, and ensure significant media coverage to boost brand image. ▪︎ Supervise the production and content management of the Annual Report, maintaining a high standard of corporate communications. ▪︎ Oversee the bank’s website and online portals, continuously ensuring alignment with the brand’s digital strategy. ▪︎ Develop and maintain strong, independent relationships with suppliers, negotiating pricing, and managing contracts to support branding initiatives. ▪︎ Review and standardize internal communication practices to ensure they are effective and reflective of the bank’s brand personality. ▪︎ Analyze media reports to measure the effectiveness of branding strategies and make informed decisions for future marketing efforts.

- Regulate all external communication by liaising with all contracted and communication agencies. - Responsible for the bank’s corporate identity and branding. - Manage the marketing communication, advertising and social media activities for Retail, Islamic and Corporate banking products and services that includes launching new products or revamping existing products like: - Launch and manage product campaigns. - Organize public relations events. - Successfully launch of key products in the region. - Augment retail banking products to sustain competitive advantage. - Delivered successful customer loyalty and reward programs. - Delivered an Award winning website and eBanking channel. - Oversee press releases and placements of adverts in media. - Conceptualize creative executions along with the agency and give direction as well as complete work without supervision. - Plan and deliver a complete communication solutions including roll out into branches. - Arrange for interviews with newspapers or journalists - Handle press releases and dissemination in newspapers with full coverage. - Prepare and manage contents for Annual report. - Independently manage both portal and website as well as plan content. - Manages own bouquet of suppliers and develop strong and independent relationships with them including understanding and negotiating pricing. - Review internal communication methods and standardize everything to reflect brand personality - Prepare and review media analysis. - Review CSR opportunities to bring in extra coverage in the media and manage publicity surrounding the event to build on our responsibility as a corporate citizen.

- Implemented New Card Acquisition programs. - Developed and implement acquisition testing and channel strategy. - Delivered ATL and BTL marketing collaterals and assisted in launching new card products. - Worked closely with corporate communications. - Liaised closely with advertising agency.

- Supervised and monitored collection staff members' operations. - Managed both local and 9 international markets whilst maintaining high recovery results. - Responsible for controlling delinquencies across all buckets as per set-targets. - Responsible for market net pre-write-off, write-off, recoveries and targets. - Gather facts and investigations on skip cases and negotiate with concerned legal authorities for better result recoveries and reduced commission rates. - Devised back-up investigations on fraud cases. - Built and nourished strong contacts with external agencies, law enforcement authorities and preserved key relationships. - Considerable knowledge on using systems such as Vision Plus, CiCare2, CC90 (IMS), IMSH, IMSW, Axiomep0, Citsob and CAS system sessions.