Ahmed E.

Deputy Group CFO

►Managing all treasury activities for 3 companies across 3 different countries (KSA , Oman & Bahrain) ►Establishing Group financial structure, objectives, forecasts and strategy for long term planning ►Working with banks to negotiate facilities and optimise cash position through appropriate strategies ►Monitoring performance against short/long term objectives, resolving any discrepancies or risk ►Delivering on working captial, CAPEX funding & Liquidity/Investment KPI’s to optimise performance ►Overseeing cash management, borrowing/lending and credit assessment to minimise risk exposure ►Collecting company dues efficiently to reduce monies borrowed and subsequent interest expenses ►Determining company real working investment to be financed, and facilitating viable solutions ►Driving optimization of company resources to mitigate risk/cost, avoiding expected liquidity squeezes ►Integral role in the implementation of new technologies and procedures for continued improvement Key Achievements: ✔Established Treasury department with new staff for a new organisational model to centralise 3 countries (Oman, Bahrain & KSA) in the H.O in KSA and implemented E-banking services ✔Restructured & increased bank facilities to match business requirement "from 900 M SAR -1.5 B SAR" ✔Enhanced policies to cover core business processes including Payment and Return policies ✔Streamlined processes to reduce cost lines and improve cash payment schedules. ✔Invested cash to increase income using portfolio securities/early supplier payments for discounted rates ✔Set up agreements for banks to run a “0% instalment scheme, fixed discount" marketing campaign to drive store traffic and increase revenue

►Set up new company structure in Oman from scratch, initiating all financial & legal agreements ►Led finance activities (Oman) from pre-opening base, COA , Audits, Taxation, Treasury to opening ►Set and enforced strict budget controls/analysis to ensure cost containment and optimise profitability

►Handled accounting activities (KSA) including FS/Audits during IPO final phase ►Monthly/year end closing including quarterly review and all related procedures ►Set up 2 new companies in 2 countries (Oman/Bahrain) complying to local accounting & taxation laws

►Analysed balance sheet accounts, sales variation, expenses, and P&L and B/S accounts trends ►Controlled intercompany/bank reconciliation, customer checks/collections, credit limits & money transfers ►Prepared/presented financial statements (B/S & I/S); monitoring company performance against budget ►Financed cash & credit by renegotiating facilities contracts, credit lines, commissions & overdraft interest rates according to company’s policy and objectives & resolved any problems on a day to day basis ►Key player of the Oracle Implementation Team through to live delivery in May 2011

►Provided cash flow analysis, management & reporting including expenses, payments, N/R, reconciliation ►Monitored variances and non-compliances against budget and SOP’s , resolving issues appropriately ►Prepared and opened L/C & IDC, including reporting on outstanding LCS & IDCS ►Prepared detailed issued payments report to maintain cash balance coverage on due dates ►Managed supplier payments, N/R collections & delat with shipment documentation / accounting ativity ►Dealt with customs, GAFI, government insitutions, clearance, freight and insurance companies