Ahmed Nasr

• Architected full brand identity from inception, defining luxury-grade positioning, visual identity systems, packaging design language, and global brand guidelines. • Spearheaded end-to-end transformation of a zero-stage startup into an internationally scaled FMCG brand operating across 27 countries. • Directed full-spectrum marketing organization, including branding, creative, digital, and commercial execution teams, with end-to-end performance accountability. • Engineered an integrated omnichannel ecosystem covering e-commerce, quick commerce, and digital retail infrastructure, enabling scalable international sales operations. • Orchestrated global social media and content strategy, ensuring consistent brand storytelling and localized market adaptation across multiple regions. • Established real-time marketing governance framework, overseeing campaign execution accuracy, cross-market alignment, and rapid optimization cycles. • Designed and executed high-end experiential marketing environments and exhibitions, tailored for seasonal campaigns, cultural events, and luxury retail activations. • Led public relations (PR) strategy and executed high-impact influencer marketing campaigns, driving brand visibility, audience engagement, and market penetration across key regions. • Delivered an exponential international expansion strategy, achieving $4M USD global turnover through structured market entry and scalable growth systems.

• Developed and executed premium brand growth strategies, elevating brand awareness by 40% through integrated ATL, BTL, and digital campaigns. • Led a multidisciplinary marketing team of 10, driving operational excellence, creative output quality, and performance accountability. • Designed high-impact product launch strategies and retail activations, increasing revenue performance by 25% across key markets. • Built structured content ecosystems and social media frameworks aligned with brand identity and consumer engagement objectives. • Conducted advanced market intelligence and competitor benchmarking to inform strategic positioning and category leadership. • Cultivated high-value partnerships with media agencies, retail stakeholders, and strategic partners to expand brand equity. • Delivered experiential marketing campaigns and customer engagement initiatives, increasing interaction rates by 30%. •Managed cross-border marketing operations, including import/export coordination and compliance processes.

•Designed and executed integrated 360° marketing strategies across digital and offline channels, including SEO, SEM, CRM, paid media, and experiential campaigns •Built and optimized full-funnel customer acquisition systems, improving conversion rates by 20% through data-driven testing and performance optimization •Directed brand presence across digital, programmatic, and offline channels, enhancing ROI, audience quality, and overall brand visibility •Led UX and landing page optimization initiatives in collaboration with product and development teams to improve user journey and conversion performance •Managed end-to-end campaign execution, including content production, PPC, influencer marketing, and event activations •Built and scaled marketing teams, implementing KPI-driven frameworks to drive performance and accountability •Optimized marketing budgets and reduced customer acquisition cost (CAC) through efficient allocation and cost control strategies •Conducted performance analytics and consumer behavior analysis to refine strategies and support business growth •Developed and secured strategic partnerships, sponsorships, and vendor relationships to enhance brand exposure and revenue opportunities •Managed media buying and advertising campaigns across regional platforms (including MBC), strengthening brand reach and visibility •Oversaw digital initiatives, including application development and platform optimization to enhance user experience and functionality.

• Created and implemented strategies to enhance brand visibility and drive qualified traffic. • Managed marketing campaigns across various channels, including content creation, PPC, event management, and publicity. • Developed engaging content for websites and blogs, increasing web traffic by 15%. • Established and nurtured relationships with industry players, agencies, and vendors. • Allocated and monitored the marketing budget, ensuring cost-effective campaign execution. • Analyzed campaign performance and consumer behavior, refining strategies for better outcomes. • Supervised the production of booths and kiosks, ensuring brand consistency and appeal.

•Designed and delivered large-scale exhibition strategies aligned with brand positioning and commercial growth objectives •Managed key exhibition accounts, including Gulfood and Gulfood Manufacturing, overseeing full project lifecycle and client coordination •Identified new market opportunities and supported cross-border business development initiatives •Strengthened client engagement and retention through tailored experiential marketing strategies •Conducted market research and competitor analysis to align offerings with evolving consumer trends •Directed end-to-end exhibition execution, including booth design, branding, and on-site delivery •Oversaw production of all visual and physical assets (booths, signage, printed materials, uniforms), ensuring brand consistency and quality •Coordinated with internal teams, designers, and vendors to ensure timely delivery and high-quality execution across all exhibition elements •Evaluated revenue performance and contributed to strategic decisions to enhance profitability

•Led creative direction for branding, advertising campaigns, and integrated marketing communications across multiple client portfolios •Developed premium brand identities, storytelling frameworks, and visual communication systems aligned with client positioning •Directed creative teams and facilitated ideation workshops to deliver innovative, high-impact marketing campaigns •Designed and presented strategic proposals and campaign concepts tailored to client objectives and market positioning •Guided end-to-end campaign development, from concept creation to execution, ensuring consistency, quality, and brand alignment •Applied modern marketing methodologies to enhance campaign innovation, differentiation, and effectiveness

•Conducted market research and competitor analysis to identify consumer trends and support strategic positioning •Analyzed multi-channel campaign performance and provided data-driven recommendations to improve engagement and conversion rates •Collaborated with creative teams to develop branding assets and marketing materials aligned with campaign objectives •Identified and optimized communication channels to enhance audience reach and campaign effectiveness •Directed website development initiatives, defining structure, layout, and user experience to align with marketing goals •Coordinated with developers and designers to ensure seamless execution, functionality, and brand consistency •Monitored project progress and quality, ensuring timely delivery and alignment with business and marketing objectives

•Managed strategic client relationships and key accounts (including IFECO, GSK, and P&G), driving retention and revenue growth •Developed and delivered high-impact presentations and proposals, securing new business opportunities and partnerships •Identified growth opportunities within existing accounts, increasing repeat business, and long-term client value •Led end-to-end campaign lifecycle management, from concept development to execution and performance evaluation •Collaborated with creative and strategy teams to deliver tailored marketing solutions aligned with client objectives •Directed social media strategy and campaign execution, ensuring brand consistency and audience engagement •Coordinated in-store activations and promotional campaigns, strengthening brand presence across retail environments •Supervised on-ground teams and event staff, ensuring seamless execution of experiential marketing initiatives