Ahmed Rafia, MBA

Ahmed Rafia, MBA

Chief Financial Officer @ Maromix Furniture Factory

About

Chief Financial Officer | 26+ Years of Experience in Finance, Accounting, and IT Experienced CFO with a proven track record in financial strategy, ERP implementation, and operational efficiency across various industries, including FMCG and heavy industry. Currently leading financial operations at Armas Ltd. Co. in KSA, previously at Covertina in Egypt. Expertise in budgeting, costing, taxation, and team leadership. Key achievements include a 40% improvement in financial processes through ERP implementation and a 15% reduction in operational costs via enhanced internal controls. Holds an MBA in Finance from ESLSCA Business School.

Country

Saudi Arabia

City

Dammam

Industry

Furniture

Skill

Cost Management, Stock Control, Planning Budgeting & Forecasting, Restructuring, Financial Structuring, Strategy, Problem Solving, Leadership, Negotiation, Decision-Making, Creative Problem Solving, Communication, SAP ERP, ERP Implementations, SAP Implementation, Strategic Financial Management, Capital Structure, Balance Sheet Review, Analytical Skills, Cash Flow

Experience

Maromix Furniture Factory

Chief Financial Officer

Maromix Furniture Factory

LinkedIn
2024-3 - Present · 2 yrs 7 mos

Dammam, Eastern, Saudi Arabia

Armas Co. LTD., established in 1991, Through its main Brand "Maromix" became a trusted provider of high-quality indoor furnishings and decor in KSA. •Directed comprehensive financial planning and instituted robust internal controls, enhancing the accuracy and reliability of financial records across the organization. •Streamlined monthly close processes, improving efficiency to support timely, data-driven decision-making for executives. •Redesigned and optimized SAP B1 system, implementing advanced modules that improved process efficiency and supported real-time financial tracking. •Developed and implemented essential insurance policies to align with the company’s risk management goals, protecting valuable assets. •Collaborated with external auditors, proactively addressing findings and implementing corrective actions to ensure regulatory compliance. •Led strategic budgeting and financial reporting for internal and external stakeholders, contributing to a structured and growth-oriented financial strategy. •Ensured full tax compliance by overseeing accurate Zakat, VAT, and income tax filings, reducing risks of potential liabilities. •Successfully secured a long-term interest-free loan from the Saudi Industrial Development Fund (SIDF), including the preparation and defense of a comprehensive business plan. •Established and enhanced the Human Resources system •Supervised the integration with the Saudi e-invoicing system in compliance with the Ministry of Finance’s requirements •Developed periodic financial and management reports, including Board of Directors reports •Negotiated with key clients to significantly reduce the average collection period from 70 days to 35 days, enhancing cash flow and strengthening working capital management. •Led successful negotiations with major suppliers and onboarded new vendors, transitioning most purchases from cash-based to credit terms, and extending payment periods up to 60 days, improving liquidity and financial flexibility.

Covertina

Chief Financial Officer

Covertina

LinkedIn
2022-10 - 2024-3 · 1 yr 6 mos

El Obour, Al Qalyubiyah, Egypt

Covertina, a leading player in Egypt’s chocolate and sweets industry, employs 1,200 workers and has a production capacity of 150 tons per day. - Led the restructuring of financial operations, establishing new strategies and workflows - Successfully implemented the Odoo ERP system, replacing a manual system to streamline processes - Established a comprehensive costing and internal control system aligned with business needs and accounting principles - Enhanced the company’s financial structure by negotiating improved banking terms and extending facilities by 150% - Reviewed and optimized insurance policies to safeguard company assets against manufacturing and natural risks

BMIC - Building Materials Industries Co.

Financial Controller & Deputy C.F.O

BMIC - Building Materials Industries Co.

2010-3 - 2022-10 · 12 yrs 8 mos

Giza

BMIC, a subsidiary of Egypt Kuwait Holding (EKH), was established in 2008 in the cement sector and has grown into a leading investment company in the MENA region. - Established and structured the financial department from the ground up, recruiting and developing a skilled team - Provided strategic leadership in finance, overseeing the finance and accounting departments - Designed and implemented organizational policies, ensuring alignment with external audits and GAAP/IFRS standards - Developed a comprehensive asset register to maintain and track fixed assets - Led the implementation of SAP ERP, ensuring that all business modules were aligned with company needs - Played a key role in tax compliance, ensuring timely submission of tax declarations and overseeing tax inspections - Innovatively applied new accounting treatments that boosted annual revenue by EGP 17M through better customer incentive allocations - Built and managed a standard cost accounting system, enhancing product costing accuracy and financial transparency - Developed a payroll system that integrated finance and HR, reducing errors and improving efficiency - Negotiated with banks to reschedule long-term syndication loans and established new overdraft facilities to cover working capital needs during periods of economic downturn

Arabian Food Industries (Domty)

Costin and Budgeting Manager

Arabian Food Industries (Domty)

LinkedIn
2003-4 - 2010-3 · 7 yrs

Giza, Al Jizah, Egypt

DOMTY is a market leader in the FMCG sector, specializing in dairy product manufacturing and marketing since 1989 - Established the Cost Department, designing and implementing cost control systems and strategies - Led a team of accountants, providing training and mentoring while overseeing all cost reporting and analysis - Developed systems for inventory control and milk supplies using Visual Basic and MS Access, applying FIFO pricing strategy - Played a key role in the company’s Due Diligence process in 2005 - Developed the company’s cash flow system using Microsoft Excel, improving liquidity management - Successfully reduced production waste, increasing the company’s profit margin by 5% - Initiated and managed the company’s annual budget from 2008, ensuring robust budgetary controls - Created a suite of reports to analyze and track daily sales performance - Led the implementation of Oracle ERP in collaboration with an external vendor, customizing the system to meet company needs

Arabian Food Industries (Domty)

Costing Section Head

Arabian Food Industries (Domty)

LinkedIn
2003-4 - 2006-6 · 3 yrs 3 mos
Al-Shorouk Company

Partner and GM

Al-Shorouk Company

1999-1 - 2002-1 · 3 yrs 1 mo

Co-managed a trading company in 6th October City, handling all business operations until exit in February 2002

Education

Paris ESLSCA Business School

Paris ESLSCA Business School

LinkedIn

Finance, General

2012-1 - 2014-5 · 2 yrs 5 mos

Ahmed Rafia, MBA's Contact Information

Email

******@***.com

Phone

(**) *** ****

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