Ahmed Rady

Head of E-commerce & Operations at Reef Group — building Osma, Reef Perfumes, and Buyar into the region's leading fragrance brands.I spent 6 years at Nahdi Medical Co., growing from merchandising to trading to Head of Merchandising. That journey taught me the full commerce cycle: CRO, campaigns, and product launches on the commercial side — operations, logistics, fulfillment, and demand forecasting on the operational side — with analytics connecting both.I was part of the teams behind Nahdi's app transformation and the mega-projects that positioned it among the region's best retail platforms. The lesson that stuck: scale isn't a technology problem. It's a decision-making problem.At Reef Group, I own e-commerce and operations end-to-end. The mandate: take brands with genuine heritage and build the commercial engine — automation, e-commerce strategy, and operating discipline — that matches their ambition.PMP-certified | MBA Marketing (in progress)