Ahmed Haggag

Leading Fujifilm business in Saudi Arabia

• Designing full-fledged solutions at enterprise level for a wide array of new hospital projects including Tertiary Care Hospitals, Specialized Medical Centers, Virtual Hospitals & Greenfields. • Leveraging solutions value proposition by indulging state-of-art digital systems infra-structuring & modernized healthcare software applications aside to medical equipment planning & design • Incorporating high-level consultation & training services to business affiliates & healthcare partners • Collaboration with all verticals on identifying valid market potentials, implementing effective market penetration strategies & formulating attractive value propositions to targeted customers utilizing various selling models such as CAPEX, OPEX, MES, Equipment Amortization & Financial Leasing Techniques. • Developing solid market intelligence & proactive approach for all new healthcare projects taking place in the Saudi Market in both public & private sectors. • Maintaining professional communication & business alignment with all channels & associates. • Establishing & cultivating high-level relationship with KOLs & decision makers at customer side.

• High-level segment management, market campaigning & product positioning of cardiovascular ultrasound product range across the region of Saudi Arabia both directly (B2C) & through appointed distribution channel. • Commercial excellence of Indirect Channel Partner (ICP) management & leadership of appointed local distribution team for Life Care Solutions range of products on a B2B model. • Contribution as an integral team player in the transformation process of GE from a direct representation in the Saudi market on a B2C model towards working indirectly through distributor channel partners. • Effective team leadership & implementation of consistent business rigor to identify market opportunities, increase capture rate & deliver on quarterly & annual targets with proper cost optimization & improved profit marginal levels. • Cultivating and leveraging both customer & channel partner relationships on an executive level.

• Focused segment management, market campaigning & product positioning of cardiovascular ultrasound product range vs. competition across the region of Saudi Arabia. • Exceptional growth of CVUS Saudi market share from 13% up to 38% • Successful implementation of market penetration strategies & solidifying presence at reputable IB accounts. • Proactive customer approach & close support to all customer needs leveraging the level of brand credibility. • Deployment of all resources & enhanced utilization of both regional & local teams in Saudi Market coverage. • Effective team leadership & collaborative engagement with all other supporting functions.