Ahmed Anwar

Ahmed Anwar

Commercial Vice President @ Homzmart

About

As the Commercial Vice President at Homzmart since June 2025, my focus lies in advancing digital strategies and online merchandising to drive business growth and strengthen our market position. By combining strategic management expertise with a deep understanding of digital trends, I contribute to optimizing operational processes and enhancing customer engagement. With over eight years of experience in e-commerce and digital industries, my work emphasizes leveraging innovative tools and strategies to align online merchandising efforts with emerging market trends. I am committed to fostering collaboration and driving impactful solutions that enhance efficiency and deliver business value in the competitive online retail landscape.

Country

Egypt

City

Cairo

Industry

Internet

Skill

Online Merchandising, Magento, Digital Trends, Marketing Campaigns, Digital Channels, Strategy, Sales Performance, E-commerce, Social Media Marketing, Google Adwords, Web Analytics, PPC, Google Analytics, SEM, Web Marketing, Affiliate Marketing, SEO, Online Marketing, Online Advertising, Digital Marketing

Experience

Homzmart

Commercial Vice President

Homzmart

LinkedIn
2025-6 - Present · 1 yr 4 mos

Cairo, Egypt

Source Beauty

Chief Operating Officer

Source Beauty

LinkedIn
2023-11 - 2025-3 · 1 yr 5 mos

Egypt

Jumia Egypt

Director

Jumia Egypt

LinkedIn
2022-6 - 2023-10 · 1 yr 5 mos

Cairo, Egypt

Cartona

Head of wholesalers

Cartona

LinkedIn
2021-9 - 2022-5 · 9 mos

Cairo, Egypt

The Head of Wholesale will oversee all Wholesale in Egypt ,including managing the division and eventually the wholesale team as it develops, maintaining quality control, pitching new business, and developing /improving operations and systems. The Head of Wholesale will make sure that the company meet ambitious sales growth targets and will work both strategically and operationally to maintain and continue to build on our wholesale distribution as would be expected also working with the Retail Management Team to create demand needed, the Head of Wholesale will proactively develop relationships with top suppliers in Egypt ensuring lasting and mutually beneficial relationships.

Amazon

Senior Vendor Manager Device -PC-office products

Amazon

LinkedIn
2017-6 - 2021-9 · 4 yrs 4 mos

Cairo, Cairo, Egypt

Managing the full scope of the category and vendor portfolio, Building and sustaining strategic relationships with key manufacturers and suppliers, Improving the end-to-end Amazon customer experience, and helping to shape the evolution of how customers shop online for these categories. Dives deep into inputs and understands the downstream impact of changes to pricing, selection, and convenience for multiple subcategories. Owns the Retail P&L for multiple subcategories; develops plans that drive revenue and margin improvement. Creates strategic and prioritized vendor marketing plan that maximizes margin dollars and customer experience. Audits all elements of multiple subcategory businesses (e.g., inputs, outputs, site experience, team performance), performs deep dive analysis on problems to understand root causes, and makes decisions based on data Identifies areas that need vendor attention and directs team to address issues; acts as escalation point, helping team and vendor(s) resolve conflicts. Expands current vendor selection and secures new selection for multiple sub-categories. Drives strategic negotiations to deliver top- and bottom-line category growth for sub-categories. Creates opportunities for growth, customer acquisition, and brand building for multiple subcategories. Influences strategic or complex vendors to prioritize customer experience by lowering costs, improving the supply chain, reducing defects, and driving efficiencies. Audits metrics regularly; evaluates products and services to continually drive quality of customer experience across multiple sub-categories. Aggregates and escalates industry trends; develops plan and priorities work to ensure optimal customer experience. Develops long-term strategies and significantly influences cross-category plans. Determines and priorities business opportunities, identifies risks and makes recommendations to pursue; incorporates into long-term strategies for multiple subcategories.

Amazon

Mobility category lead

Amazon

LinkedIn
2012-5 - 2021-9 · 9 yrs 5 mos

Egypt

Develop and implement Phone and Tablet category growth strategy including business planning, partnership developments, and oversee regional executions. - Define, execute and rapidly evolve the Microsoft Store experience and merchandising by making data driven decisions based on site analytics, site optimization and testing. -Managing inventory stocking, and replenishment Using detailed sales analysis based on previous customers’ sales and handling the procuring process. -Conducting daily inventory aging reports, and preparing monthly inventory and stock reports in order to minimize depreciation losses. -identifying top selling SKUs and ensuring the implementation of top sales ON SKUs’ Stock. -Developing 3rd parties relationships, by signing Back to back or consignment agreements with desired margin discounts and annual value rebates. -Define, execute and rapidly evolve Souq.com’s Mobiles and tablets’ Store experience and merchandising by making data driven decisions based on site analytics, site optimization and testing. - Maintaining the desired range of products which would not affect the budget or the forecasted sales desired. - Negotiating with foreign suppliers regarding the importation of wide range of products that will assist in the various range of products provided on the website. -overseeing the Supply chain operations to make sure that all orders have been picked up and received with in the SLA in order to Deliver world class customer experiences. -conduct competitive vertical depth and price leadership analysis. -Vendor tie-ups and relationship management. - Monitor online pricing and promotion for accuracy and consistency. Job description for the Marketplace department: -Supervising listings and offers from online sellers to ensure the credibility of the offer and to avoid any fake purchases. . .

Souq.com

Head of Mobiles

Souq.com

2012-5 - 2021-9 · 9 yrs 5 mos
Mansour Manufacturing & Distribution Group

Product owner

Mansour Manufacturing & Distribution Group

LinkedIn
2009-9 - 2012-5 · 2 yrs 9 mos
Raya Holding for Financial Investments

Marketing executive

Raya Holding for Financial Investments

LinkedIn
2005-9 - 2009-8 · 4 yrs

Ahmed Anwar's Contact Information

Email

******@***.com

Phone

(**) *** ****

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