Ahmed AlAshry

Directing the Corporate Sales Department for one of Egypt’s premier providers of integrated interior environments. Leading a specialized sales force to drive market growth for both our local manufacturing facility and an exclusive portfolio of 20+ global luxury brands. Key Responsibilities: Strategic Growth: Planning and executing sales strategies across Office, Residential, Outdoor, and Architectural Surfaces sectors. Portfolio Management: Overseeing the market positioning for prestigious brands, including Herman Miller, Vitra, Molteni & C, Interface, and Artemide. Key Account Leadership: Managing high-stakes relationships with international consultants, Tier-1 design studios, and Project Management firms (PMOs). B2B Sector Focus: Delivering customized furnishing solutions for leading banks, financial institutions, and multinational corporations. Contract Negotiation: Leading the technical and commercial bidding process for large-scale, integrated interior contracts and FF&E packages. Team Mentorship: Directing and evaluating a high-performing sales team, focusing on technical expertise and ergonomic standards. Key Achievements: Successfully expanded the corporate client base by targeting high-value sectors including banking and luxury real estate. Negotiated and closed landmark projects, integrating local bespoke manufacturing with high-end international brands. Optimized the sales pipeline using data-driven CRM analytics, resulting in a significant increase in conversion rates for luxury brands.

*Successfully met company sales targets by a 240% between the years 2014 and 2017 Consecutively while increasing in sales of mohm lab products (new lines) by 80%. * Increased customers base from 1000 to 2600 within 4 years by strategic out door sales , in addition maintaining & developing existing customers. *Restructures & developed a sales team of 12 and support staff members to achieve targets. * Designed and implemented a strategic business plan, to build strong relationship with designers & consultants resulting in expanding the company’s customer base by 160%. Launched floor to ceiling (partition) product and sell it in mega projects.

*Successfully met company sales targets by a 400% between the years 2010 and 2014 consecutively while increasing in sales of PPG steel & GI steel by 350%. * Increased customers base from 100 to 310 within 4 years by strategic long term business relationship, and providing accurate forecast to provide the monthly requirements in time with required quality also competitive prices, in addition maintaining & developing existing customers. *Restructures & developed a sales team of 4 and support staff members to achieve targets. * Designed and implemented a strategic business plan, to build strong business relationship with Home appliance manufacturers, Construction & contracting sector customers & consultants resulting in expanding the company’s customer base by 310%.