Ahmed AbdelAziz, MBA

1st Year Achievements • Developed and executed "Care & More" Route to Market penetration strategies across diverse trade segments, leveraging market dynamics and consumer insights. • Successfully launched the "Care & More" initiative and achieved an impressive 85% distribution coverage across all channels. • Generated a substantial 65% revenue growth while establishing a significant 30% increase in new client acquisition across all regions. • Enhanced the contribution of the E-commerce channel to the business, elevating its share from 1% to 6%. • Strengthened market presence by elevating the penetration of "Top 20 SKU" from 75% to 90%. • Amplified the market share of "GLYSOLID" from 8% to 12% through strategic initiatives. • Implemented Van sales operations to optimize distribution and sales effectiveness. • Significantly increased the contribution of pharmacies to the overall business from 8% to 17%.

• Ranked No. 1 in Key Performance Indicators (KPIs) for the Middle East region in both 2020 and 2022. • Maintained market leadership in the deodorant category since 2020. • Successfully reduced the gap between the market leader in GPS by 8 points, bringing it down from 9 to 1. • Secured a 20% growth in new client acquisitions. • Increased the contribution of traditional trade from 35% to 50%. • Improved overall weight distribution from 81% to 95%, achieving 100% in the Alexandria region. • Reduced operational costs from 8% to 4.5%. • Established and scaled the e-commerce channel, raising its contribution from 3% to 11%.

1-Handling 190 staffs (Area managers, supervisors, salesmen rep / R / W, accountant, store keepers, drivers and labors, CSL).  2-Preparing written presentations, reports, and price quotations for customers.  3-Ensuring sales staffs comply with company policies, procedures and practices.  4-In charge of a large department with an annual turnover of 168 million pounds.  5-Product positioning in the Market place through strategic pricing & bundling etc.  6-Recruiting and selecting qualified candidates to fill open sales positions.  7-Coaching, counseling, and developing sales team.  8-Establishing trust and a good relationship with all key customers.  9-Evaluating sales force team.  10-Maintain sales/ budget ratio within targets and budgets.  11-Follow up the Sales activities set by the company as priorities.  12-Responsible for an increase the product in the market share and increase the number of customers dealers.  13-Responsible for selling the most profitable products of the company