Ahmed Abdel Moniem

• Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities. • Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions. • Design and build technical processes to address business issues. • Oversee the design and delivery of reports and insights that analyze business functions and key operations and performance metrics. • Manage and optimize processes for data intake, validation, mining and engineering as well as modeling, visualization and communication deliverable's. • Examine, interpret and report results of analytical initiatives to stakeholders in leadership, technology, sales, marketing and product teams. • Anticipate future demands of initiatives related to people, technology, budget and business within your department and design/implement solutions to meet these needs. • Organize and drive successful completion of data insight initiatives through effective management of analyst and data employees and effective collaboration with stakeholders. • Communicate results and business impacts of insight initiatives to stakeholders within and outside of the compan

• Plan and execute all web, marketing database, social media and display advertising campaigns. • Websites creations and supervision. • Managing programmatic marketing activities • Investigating and tracking the evolution of customer behavior and purchase motivations corresponding with demographic, geographic and socioeconomic characteristics • Supervising the creation of various analytics reports that relates to website performance, conversion and social media engagement • In charge of all the corporate B2B marketing including account based marketing • Supervise the creation of all SEO related activities • Supervising all e-commerce activities with Souq, Jumia and Rayashop including marketing and operations. • Digital market research and offline market research (online reputation management and sentiment analysis) • Design, build and maintain brand social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals • Identify trends and insights, and optimize spend and performance based on insights.

My duties and responsibilities include: • Managing all marketing activities for the company • Managing a portfolio of outside accounts for the agency (digital marketing activities) • Developing digital marketing plans for agency clients across all possible platforms • Supervising all types of ads regarding Raya’s e-commerce portal including SEM, Google display network ads, programmatic ads and Facebook ads. • Build web-based deliverables; test and optimize user journeys • Responsible for all the analytics platforms for Raya as a company including reporting and data gathering. • Directing the digital research department to achieve desired goals in all aspects of research • Responsible for acquiring new tools across all digital marketing functions • Measure and report performance of all digital marketing campaigns, and assess against goals • Overseeing the company’s marketing budget. • Manage and improve lead generation campaigns, measuring results. Achievements: • Launched Raya stores online presence and fully managed and executed the happy weekend campaign which was one of the top performing campaigns in Raya’s stores recent history. • Executed a full-fledged digital campaign with Microsoft Lumia Egypt including designing main visuals. • Executed a full-fledged digital campaign with Samsung Egypt. • I supervised the creation of 8 e-commerce websites. • Managed digital campaigns across all platforms including Google, Facebook, twitter, Instagram and LinkedIn. • I supervised the creation of a full-fledged e-commerce platform using Magento • I supervised the creation of a Shopify e-commerce app. • 13. Managed one of the biggest collaborations between Raya and Souq which yielded a tremendous success. • 15. Managed one of the biggest Microsoft Lumia campaigns on both Jumia and Souq. • 17. Managed a very success kick start of Raya’s very own tablet brand Sary which yielded a tremendous success. • 19. Initiation of a programmatic re-marketing campaign with Raya shop

• Plan and execute all web, marketing database, social media and display advertising campaigns. • Online reputation management • Digital market research • Competitor benchmarking • Supervising all e-commerce activities • Branding all major Raya retail stores • Design, build and maintain brand social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on insights. • Brainstorm creative growth strategies. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and optimize user experience. • Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Achievements: 1. I supervised the creation of 8 e-commerce websites 2. I am currently supervising the creation of a full-fledged e-commerce platform using Magento 3. I managed to implement a full e-commerce process in which my organization is currently using. 4. I supervised the creation of a Shopify e-commerce app. 5. Supervised the creation of a full-fledged in store analytics 6. I managed to automate all the operational process such as the stock update and product listing using different programs 7. Managed one of the biggest collaborations between Raya and Souq which yielded a tremendous success. 8. Managed the creation of Raya trade in store on Jumia. 9. Managed one of the biggest Microsoft Lumia campaigns on both Jumia and Souq. 10. The first in Egypt to use a fully-fledged brands eye account and to successfully change the image of Raya on the web. 11. Managed a very success kick start of Raya’s very own tablet brand Sary which yielded a tremendous success. 12. Launched Raya stores online presence and fully managed and executed the happy weekend campaign which was one of the top performing campaigns in Raya.

The accounts that I manage include ecco, Jen sport, west coast, Babolat, rider, Dokan daPicture, Tagadod, Dr Camper and Edu toys. My duties and responsibilities include: * Planning and executing different marketing plans for different accounts. * Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. * Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader. • Optimize online programs to drive customer acquisition, conversion and retention • Analyze and assess the effectiveness of all existing ecommerce operations and current needs based on new technology and market competition. Evaluate market share and competition. • Work across departments including Sales, Marketing, Design, Operations, and IT to improve the customer experience. Reporting on .com and business utilizing Google Analytics and other internal systems * Meeting clients to discuss and identify their advertising requirements.:: Working with agency colleagues on the advertising campaign that the client's brief and budget.:: Briefing media, creative team and formulating the marketing strategies.:: Acting as the link between, the client and advertising agency.:: Handling budgets, managing campaign costs and invoicing clients.:: Writing weekly client reports and schedules. :: Monitoring the effectiveness of campaigns. * Performing market research activities through surveys. * Using Google Analytics and Google adwords in a daily manner to help execute marketing campaigns. * Managing Pay-per-Click campaigns * Managing clients websites including all aspects of ecommerce * Designing, building and maintaining social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals * Identify trends and insights, and optimize spend and performance based on the insights

Tasks and responsibilities: * Meeting with agencies. * Presentations and partnership proposals and following up on implementing new ideas * Contributing to the overall marketing strategy and campaign of the firm while also participating in sales forecasting and working closely with the finance team in the budgeting area regarding the marketing campaign. * Developing and activating an efficient marketing mix. This includes Positioning, consumer targeting and a holistic Consumer contact strategy. In addition, these plans will include critical collaboration with Sales team to develop and activate appropriate customer and retail marketing efforts. * Assist other Marketing Leaders in Supporting organizational strategies and objectives to drive growth of the Product. * Performing extensive research on clients and competitors.:: Performing research on the market trend analysis.:: Focusing on enhancing clients experience * Making sales presentations.

Tasks and responsibilities: * Developing and activating an efficient marketing mix. This includes Positioning, consumer targeting and a holistic Consumer contact strategy. In addition, these plans will include critical collaboration with Sales team to develop and activate appropriate customer and retail marketing efforts. * Assist other Marketing Leaders in Supporting organizational strategies and objectives to drive growth of the Product. * Performing extensive research on clients and competitors.:: Performing research on the market trend analysis.:: Focusing on enhancing clients experience * Making sales presentations.