Ahmad AlOwied أَحْمَد العُوَيِّد

As Chairman of Two Holdings Company, I lead the vision, strategy, and growth of a diversified portfolio of retail and lifestyle brands that enrich daily life across the Kingdom and the wider Middle East. One of our flagship ventures is Reefi, a homegrown success story that reflects our commitment to creating brands that people trust and love. "We innovate today for a better life tomorrow." Founded in 2018, Reefi was built on a clear mission: to grow and excel by developing some of the Kingdom’s most recognized and trusted retail brands. We focus on delivering exceptional shopping experiences through limitless creativity, offering our communities unique, high-quality products across health, beauty, fashion, and sports. Our Presence Operating in Saudi Arabia, Egypt, Qatar, Bahrain, Kuwait, and the UAE , we proudly serve diverse communities with consistency, care, and quality. Our Impact - 850K+ satisfied customers - 750+ distinctive products - 66+ retail branches - 800+ dedicated team members - Our Mission To enrich everyday life by providing unlimited choices of premium-quality, unconventional products that make daily routines easier, more comfortable, and more joyful. - Our Vision - Build trust in every brand we launch - Foster long-lasting relationships with our customers - Deliver the region’s best shopping experience Our Promise - Maintain a **98% customer satisfaction rate** - Provide exceptional, memorable shopping journeys - Consistently reward loyal customers for their trust and engagement Our Ambition By 2030, we aim to expand to 100 branches across the region and become the #1 home products brand in the Middle East, directly contributing to Saudi Arabia’s Vision 2030 through sustainable growth and innovation. Let’s Connect If you share a passion for building high-impact ventures, scaling trusted brands, or shaping the future of retail in the Middle East, let’s connect and explore ways to collaborate.

As Founder & Chairman of Reefi, I lead the company’s vision, strategy, and growth roadmap — transforming a bold idea into a thriving, future-ready business. Under my leadership, Reefi has expanded its portfolio and positioned itself as an agile, value-driven venture that bridges opportunities across diverse sectors. In this role, I: 1- Established and scaled Reefi from the ground up, overseeing every stage from concept development and business modeling to funding, operations, and market expansion. 2- Act as a strategic investor and board advisor to 12 other brands, guiding entrepreneurs on sustainable growth strategies, capital raising, and scaling their operations efficiently. 3- Mentor founders and senior leadership teams on building resilient business models, developing high-performance cultures, and navigating dynamic market landscapes. 4- Forge strategic partnerships with key stakeholders, investors, and industry leaders to unlock new growth channels and cross-sector collaborations. 5- Champion innovation and continuous improvement, ensuring that Reefi stays agile and competitive in an ever-changing business environment. Through Reefi, I continue to pursue my passion for empowering entrepreneurs, creating jobs, and driving economic impact — turning bold ideas into sustainable businesses that deliver real value.

As Vice President of Business — one of the region’s leading satellite and digital broadcasters — I held full responsibility for driving the company’s overall business strategy and operational execution across multiple departments. In this role, I led investment planning, financial management, production operations, and engineering projects, ensuring that each unit aligned with the network’s growth objectives and maintained high standards of quality and innovation. Key achievements and contributions include: 1- Strategic Leadership: Defined and implemented business strategies that expanded the network’s reach and revenue streams in a highly competitive media landscape. 2- Investment Oversight: Evaluated new investment opportunities, managed budgets exceeding multimillion-dollar allocations, and secured partnerships to diversify the network’s content and service offerings. 3- Operational Excellence: Supervised large-scale production schedules and engineering upgrades, ensuring on-time delivery of multilingual HD content to a diverse audience. 4- Cross-Functional Team Management: Built and mentored cross-disciplinary teams spanning finance, production, technical operations, and partnerships, fostering a culture of accountability, creativity, and results. 5- Stakeholder Engagement: Maintained strong relationships with internal stakeholders, external partners, and regulatory bodies to ensure smooth operations and sustained growth. This experience strengthened my ability to translate complex business goals into actionable plans, manage high-stakes budgets, and lead teams to deliver measurable impact in a fast-paced, dynamic industry.

As Managing Director of Seven Studio , I led the company’s transformation into a dynamic, multilingual media production house, delivering high-definition content for diverse international markets. In this role, I was responsible for the complete production lifecycle — from creative concept development to post-production delivery — managing teams that produced high-quality media in seven languages, including Russian, Chinese, Indonesian, French, Portuguese, Swahili, and Japanese. My leadership spanned across financial oversight, investment strategy, and operational management, ensuring that projects were delivered on time, within budget, and to the highest technical and creative standards. I cultivated partnerships with regional and international broadcasters, expanded our client base, and positioned Seven Studios as a trusted partner for cross-cultural, high-definition media content. Key achievements: 1- Built and led multicultural production teams, fostering collaboration across language and cultural barriers. 2- Developed sustainable financial models to fund multi-language productions while maximizing ROI. 3- Secured strategic investments and negotiated key contracts with global stakeholders. 4- Elevated production quality standards, strengthening the studio’s reputation in competitive media markets. This experience deepened my ability to manage complex creative operations, navigate multicultural markets, and deliver compelling content that resonates with diverse audiences.

As a Mechanical Engineer at Saudi ARAMCO, I was part of the Specialist Unit within the Engineering Department at the Berri Gas Plant, one of ARAMCO’s key oil and gas processing facilities. In this role, I was responsible for designing, analyzing, and optimizing complex mechanical systems to ensure safe, reliable, and efficient plant operations. My work included preparing detailed engineering drawings and technical specifications, selecting materials and equipment, and coordinating with multidisciplinary teams to execute maintenance upgrades and new installations. I collaborated closely with operations and maintenance teams to troubleshoot system issues, implement improvements that enhanced equipment performance and reliability, and ensure compliance with ARAMCO’s world-class safety and quality standards. This early experience strengthened my foundation in technical problem-solving, project execution under tight timelines, and working within large-scale, high-stakes industrial environments — skills that have supported my transition into leadership and entrepreneurship.

At Advanced Electronics Company, I served as a Mechanical Design Engineer within the Research & Development division, where I focused on developing innovative mechanical solutions for advanced electronic systems and high-tech products. My role involved end-to-end mechanical design — from initial concept development and 3D modeling to prototyping, testing, and final design optimization. I collaborated closely with cross-functional teams, including electrical engineers and production specialists, to ensure that designs met stringent performance, quality, and cost targets. I also contributed to feasibility studies, materials selection, and design-for-manufacturing initiatives to streamline production and reduce time-to-market. This experience deepened my skills in problem-solving, precision engineering, and delivering practical solutions under tight project deadlines. Key Highlights: 1- Led the mechanical design of new product prototypes, ensuring compliance with technical specifications and industry standards. 2- Supported R&D initiatives by introducing improvements in product performance and manufacturability. 3- Coordinated with suppliers and vendors to source high-quality components and materials. 4- Prepared detailed technical documentation and presented design reviews to senior engineering stakeholders.

Internationally recognized certification demonstrating proven knowledge and experience in leading projects, managing cross-functional teams, and delivering results under complex constraints. Highlights a commitment to global project management standards and best practices.

Completed a comprehensive MBA program with a focus on strategic management, entrepreneurship, and international business. Developed advanced skills in leadership, finance, marketing, and decision-making, bridging technical expertise with executive-level business acumen.

Earned a rigorous engineering degree from one of the region’s leading technical institutions. Gained a solid foundation in mechanical system design, engineering analysis, thermodynamics, and industrial operations — laying the groundwork for a career combining engineering and business leadership.