Ahmad Khatib

• As part of the Entrepreneur in Residence program, acted as Interim Managing Director for Optical Club by Eyewa, supporting strategic business, commercial, and operational initiatives • Leading growth and commercial initiatives for Optical Club by Eyewa across 22 stores in KSA and Qatar • Managing P&L performance, forecasting, expansion planning, profitability, and commercial growth initiatives • Managed integrated online and offline growth strategies across retail and e-commerce ecosystems • Directing omnichannel marketing, performance marketing, CRM, customer acquisition, and retail growth initiatives

• Strategized, executed, and optimized paid media campaigns across Google, Facebook, Snapchat, and TikTok Ads to drive strong ROAS and efficient CIR in the GCC region. • Utilized GA4 for campaign performance insights, integrated Bloomreach as a CDP for enhanced personalization, and leveraged Tableau for real-time monitoring. • Collaborated with brands and e-commerce managers to align on calendars, targets, creatives, and marketing activities throughout the year.

E-com

360 Marketing

internship ,developing soft skills, marketing skills, doing presentations and dealing through the social media.

Research campaigns and data entry aimed at delivering improved outcomes that help increase consumer satisfaction.

Digital marketing certified associate