Ahmad Issa

Working for this market-leading advertising agency with clients that include high-end luxury retailers, multinational FMCG corporations, automotive dealerships and construction corporations. I work with marketing teams and advise marketing managers on how best to develop digital advertising & social media solutions that best promote the client’s Unique Selling Proposition. Key Responsibilities • Project managing the development of websites and mobile applications • Developing campaign strategies that deliver portfolio growth and good return of investment • Managing marketing campaigns to deliver client digital marketing objectives • Analyzing marketing trends and building this into campaign strategy • Managing marketing budgets to deliver maximum ROI • Performing on-going analysis of the digital marketing and researching new marketing tools • Delivering improved campaign efficiency streamlined marketing processes • Using metrics and analytics to deliver market intelligence to the client and their teams • Digital Media planning

Setup in 2007 to service the advertising needs of sole trader business owners, TAC specialises in delivering low-budget advertising campaigns through the use of street-level advertising. Tasked with increasing the number of clients into the business, I worked hard to deliver targets through advertising solutions that met the needs of small businesses. Key Responsibilities • Exceeded client expectations through successful delivery and implementation of advertising solutions • Analysed campaign metrics with individual analysis of each campaign • Removed buying obstacles through careful negotiation • Defined client needs and ensured all campaign requirements were delivered • Maintained ongoing face to face contact with the client to ensure that I met their ongoing needs • Delivered high levels of customer service as first point of contact across different accounts • Identified and exploited new leads and new high-yield lines of business

Worked with clients to develop advertising concepts, logos, website and associated creative services. Key Responsibilities • Provided advice to clients on how to win higher-spend customers through advertising campaign strategies • Boosted monthly revenue and delivered increases in account value against target • Achieved monthly renewal targets across accounts by advising clients on their on-going advertising options • Identified and exploited growth potential within the portfolio to win new clients • Maximized account values by identifying opportunities up sell and cross sell to existing clients • Utilized effective prospecting techniques to win appointments and win new accounts • Developed a strong foundation in sales and growing lucrative sales pipelines