Ahmad ALGhareeb

Media-Tech company specializing in DOOH & Programmatic OOH advertising · Operating across 10+ international markets · LMX (Lightship Media Exchange) platform. Leading all operational functions of a fast-scaling media-tech company, building the infrastructure, partnerships, and processes that turn a regional DOOH platform into a global programmatic advertising network. *Architected the company's full operational roadmap for expansion across 10+ international markets, designing the service delivery model, team structure, and execution playbook from the ground up. *Bridged Product, Engineering, and Sales to accelerate rollout of the LMX programmatic platform, driving a 20% increase in inventory adoption within the first operating year. *Oversaw integration of multi-source location intelligence data across the platform, ensuring audience measurement accuracy and full compliance with GDPR and PDPA privacy regulations. *Eliminated 30% of manual campaign setup time by implementing end-to-end automated workflows for programmatic ad buying, directly improving client onboarding speed and team capacity *Led C-level negotiations with major media owners and agencies across GCC & MENA to embed automated OOH solutions into their core business models. *Managed full operational P&L — optimized resource allocation and cost structure, contributing to a 12% EBITDA improvement in the first year of operation. *Built and maintained the governance framework for data quality, operational compliance, and cross-border service consistency across all active markets.

Saudi Arabia's first LED screens manufacturer | Founded & scaled to 18M SAR annual revenue 1. Full Planning & Supervise the establishment of the factory from the Idea to the Building and go through purchasing the Product line, Raw materials, and ending with production. 2. Successfully increased production efficiency by 20%, resulting in a cost savings of over $500,000 annually. 3. Led a team of 50+ employees, achieving a staff retention rate of 95% through implementing employee engagement programs. 4. Streamlined supply chain management, reducing procurement lead time by 30% and increasing order fulfillment rate by 25%. 5. Developed and executed a comprehensive sales strategy, resulting in a revenue growth of 15% year-over-year. 6. Implemented performance metrics tracking system and conducted regular performance reviews, resulting in a 10% increase in team productivity over 6 months.

1. Develop and execute a Sales and Marketing Plan to drive Projects business across the KSA & GCC Market. 2. Create and manage a Project Lead generation system and create a dynamic Projects Pipeline driving success. 3. High level interaction with Clients to ensure RFQ generation and timely submission of offers through dynamic interaction with the Estimation Department. 4. Manage balancing of competitive project pricing with budgeted Project Gross Profits ensuring Project Wins. 5. Develop and Manage a Projects Sales Organization in the medium term and future enabling Business Continuity. 6. Channel distribution management. ( ICT, LC & ELV; A.V; LED SCREENS; DIGITAL SIGNAGE Products) 7. Develop the approvals and solve the problems related with the consultants through quick period. (Security; Telecommunications A.V integrations). 8. Present and have the full relationships with the SI, MEP,ISP & End-Users …etc 9. Update all researches and get in periods the latest technology end solutions. 10. Follow up and train through the Events, Seminars any updated information’s to reach the trends and be the competitive & attractive and best quality with manage it. 11. Channel management and project pipeline strategies for ICT & All Security systems; A.V; LED SCREENS; DIGITAL SIGNAGE. 12. Meet monthly/quarterly/yearly targets achievements through the same tactics & strategy of coaching, empowering & implementations. 13. Strong stakeholders, vendors (Local & Int’l), & Clients (Private & Government) sectors, kingdom wide on C-Level and successfully recorded for short & Long businesses.

Reported directly to the General Manager regarding annual sales growth. Organized and managed the sales team to achieve the required sales targets. - Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. - Develops specific plans to ensure revenue growth - Perform sales activities on major accounts - Interprets short and long term effects on sales strategies in operating profits - establishing contact and developing relationships with prospects; recommending solutions - Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements. - Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors. - Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional - Contributes to team effort by accomplishing related results as needed. - Ensures that all sales executives activities are in accordance with the guidelines of the Group Code of Conduct

Reported directly to the General Manager regarding Annual Government Sales Growth. Organized and managed the sales team to achieve the required sales targets. - Rise the Winning Tenders Hit Rate (Win : loss ) from 1: 10 TO BE 1 : 6 Highlight: o Project Intelligent Transportation System/MOT Riyadh SCADA SYSTEM (28 Tunnel) with Ministry of Transport worth 11 million Saudi Riyals o Project Underpass Warning Display (Design, Install and operate large VMS displays in 30 underpasses in Riyadh with Scada system and CCTV system) with Riyadh Municipality worth 19 million Saudi Riyals • Administered the project in entirety, involving - conceptualization, budgeting, contractual negotiations/ renegotiation, monitoring tenders, appointing and liaising with suppliers/ sub-contractors, while ensuring strictest adherence to schedule, specifications and budget. • Applied estimate expertise and led a team of professionals to develop projects right from project scope definition stage to tendering procedures considering cost estimation/ pricing and submitted technical/commercial packages. • Engaged in bidding of long-term contract tenders to obtain lucrative projects and ensured steady cash flow. • Prepared tender/ contract documents, evaluated/ reviewed tender proposals, organized tender documentation/ manuals and coordinated with sub-contractors, contractors and end users to ensure conformity to established quality standards as well as prepared Bills of Materials for contracts. • Estimated costs, evaluated quotation of work orders/contracts to formulate proposals, submitted tenders considering cash flow/business performance reports and negotiated to strike best price/cost effective deal in favor of the organization. • Responsible for the overall direction, coordination, implementation, execution, control and completion of specific projects ensuring consistency with company strategy, commitments and goals.

One of Saudi Arabia's largest trading conglomerates · 500+ employees · IT, Office Automation, Banking Solutions & Networking across KSA. Owned the sales function for one of KSA's largest trading groups — managing key accounts, building a high-performance team, and driving double-digit growth across IT, networking, and office automation sectors. Closed the largest deal in company history: a 75M SAR contract at Princess Noura University covering full IT infrastructure, computing, and networking — led end-to-end from bid strategy to delivery Grew market share by 9% consistently year-over-year through disciplined pricing strategy, forecasting, and sales promotion programs Improved tender profitability by 14% through direct supplier negotiations, restructuring commercial terms on high-value bids Built and managed the full sales team during the scale-up phase — hiring, coaching, and setting performance targets across product lines, including IT, office automation, and banking solutions Developed pricing strategy, product line requirements, and sales promotion frameworks adopted across the division

Designed and delivered internal software systems for a contracting firm — taking full ownership of enterprise projects while leading a small team of developers. Architected and delivered a sales monitoring and account management platform from scratch — sole technical lead on scoping, design, and deployment Led a team of 3 programmers on enterprise software projects, maintaining on-time delivery with full accountability for cost, quality, and technical direction Diagnosed and resolved critical system failures across live production environments, implementing permanent fixes that eliminated recurring issues Defined and enforced security policies across company networks and servers, protecting confidential operational and client data Delivered multiple government-sector automation projects, converting manual reporting workflows into structured database-driven systems — reducing processing time and human error

Built client-facing web platforms and delivered technical training programs — leading projects independently and owning outcomes from brief to launch. Designed and launched the Egyptian Railway Online platform — led the full project lifecycle, including architecture, screen design, coding, testing, and documentation Built database-driven web portals enabling real-time data input and retrieval for enterprise clients — customized per client specification with no off-the-shelf templates Owned the training function: designed schedules, assessed learner progress, maintained training records, and continuously updated curriculum to match evolving IT standards Delivered training programs across MS Office, Visual Basic, networking fundamentals, and internet systems to staff at varying skill levels Identified gaps in staff capability, defined new training requirements, and implemented programs that kept teams current with emerging technology developments

• Installed, configured and maintained LAN/ WAN as per standard networking protocols. • Recommended upgrades, patches, and new applications/equipment, troubleshot network performance issues and created/maintained a disaster recovery plan. • Extended technical support and guidance to users to ensure smooth operation of communication networks in order to provide maximum performance and availability for users. • Assisted in creating and maintaining operational procedures and network documentation to accomplish greater operational effectiveness/efficiency. • Kept abreast with latest technological advancements and utilized the potentials of the same to respond to distinctive and special needs of the organization.