Ahhye Kim

Sr. Marketer @ Amway Korea Ltd.

About

• Expertise in food and nutritional products, including product positioning and commercialization• Experience in both B2B and B2C marketing, bridging technical product expertise with consumer insights• Strong project management skills with proven experience leading cross-functional collaboration across global and local teams

Country

South Korea

City

Seoul Incheon Metropolitan Area

Industry

Food Production

Skill

마케팅, 영업 & 마케팅, Food Science, Project Management, Customer management, Marketing, 과학, 전략기획, MS 오피스, MS 엑셀, MS 워드, 관리, 고객서비스

Experience

Sr. Marketer

Amway Korea Ltd.

2019-8 - Present · 7 yrs 2 mos

seoul

• Led HFF launch strategies from product formulation to go-to-market execution - Launched 10 product lines / 17 SKUs (menopause, glucose, probiotics, inner beauty, etc.), generating USD 35M annual sales - Led both global product localization and end-to-end local ODM development • Developed product positioning strategies and translated them into integrated marketing deliverables (Key Selling Points, communication strategies, marketing assets, etc.) • Planned and led promotional campaigns and marketing events • Managed demand forecasting and commercialization planning cross-functionally • Led Nutrilite's brand marketing and communication initiatives • Collaborated closely with global HQ to develop localized communication strategies tailored to Korean consumers while aligning with global brand guidelines and direction • Developed brand stories and campaign assets for the Nutrilite’s 90th anniversary vision and strategy (Brand Story Book & video, event VMD, etc)

Sales representative associate

Ingredion Incorporated

2014-10 - 2019-8 · 4 yrs 11 mos

Gangnam-gu, Seoul, Korea

• Led strategic sales and market development for specialty sweeteners and gums across beverage, savory, and dairy categories (USD 5.4M annual sales) • Received a Global CEO Award for strategic business contribution and sales performance • Developed new ingredient solutions aligned with customer product pipelines and market trends (USD 1M annual sales) • Collaborated with R&D teams to develop ingredient application solutions for sugar-reduction trends • Conducted market and category analysis to identify commercialization opportunities • Led Korea-side commercialization and portfolio integration of TIC Gums following global M&A activities (USD 1.2M annual sales) • Rebuilt pricing and commercialization strategies based on profitability and market competitiveness • Drove commercialization and market development for newly integrated product lines in Korea