Angel Herrera La Torre

- Formulation and control of campaign budgets, ensuring alignment with revenue growth, stock turnover, and sell-out targets. - Optimization of promotional campaigns and markdown strategies to ensure optimal inventory flow while protecting the business's profit margin. - Development of Revenue Forecasts and scenario/sensitivity analysis using Python, providing visibility and analytical support for strategic decision-making. - Design of a Power BI reporting ecosystem to monitor commercial performance (month-end close, sell-through rate, and campaign effectiveness). - Periodic presentation of results, KPIs, and actionable insights to Top Management and stakeholders to guide commercial and operational strategies.

- Led the design and implementation of the corporate BSC, integrating commercial, operational, and financial KPIs to track strategic goals. - Optimized budget control by developing automated Power BI dashboards, improving OPEX visibility and enabling the early detection of deviations. - Developed sales forecasts, P&L models, and financial statement projections to provide full visibility into overall business profitability. - Assessed business cases through financial feasibility analysis (NPV, IRR, Payback) to identify and capitalize on new growth opportunities. - Presented periodic commercial and financial results to the C-Suite, delivering actionable strategic insights for critical decision-making.

- Identified sales, OPEX, and overhead deviations, proposing actionable contingency plans to protect Gross Profit and EBITDA targets. - Managed the corporate fixed and flexible budgets, implementing automated Power BI dashboards to monitor expenses and improve OPEX visibility. - Analyzed P&L statements and presented monthly financial reviews to the CFO. - Developed business cases and conducted financial feasibility analyses to evaluate and implement new investment projects, optimizing capital allocation (CAPEX). - Monitored cumulative cash flow for ongoing projects and managed the asset allocation of technical reserves using fixed-income instruments to mitigate financial risk.

- Designed and implemented the annual Budget Plan, consistently reducing operational expenses (OPEX) and optimizing resource allocation over a 3-year tenure. - Analyzed P&L performance and presented sales forecasts, financial results, and strategic business initiatives directly to the Board of Directors. - Managed Free Cash Flow (FCF) and banking relationships, successfully negotiating credit lines with interest rates below the 450 bps benchmark. - Oversaw treasury operations, cost accounting, and accounts receivable/payable, successfully recovering $300M in AR losses to maximize the company's working capital. - Established financial policies and implemented corporate reporting systems across the group using SAP B1, SAP HANA, and Aquarius ERPs.

Project Coordinator of the PITEI-4-P166-157-16 Innóvate Initiative between VIDA SOL E.I.R.L., Innóvate Perú and Universidad Nacional Agraria La Molina (UNALM) for the evaluation of a prototype of a natural carbonated beverage vending machine with in-situ sealing.