AHCENE TEZKRATT

Leading commercial strategy across West, North, and Central Africa with a strong focus on building and developing high-performance sales teams responsible for dealer recruitment and channel expansion for generator solutions. Driving structured channel growth and regional market penetration while supporting the company’s global expansion within the telecom industry. Building and mentoring regional sales teams focused on dealer acquisition and performance management Developing and expanding strategic distribution networks across African markets Leading B2B and B2G commercial initiatives within the telecom and infrastructure sectors Driving global engagement to expand the company’s footprint and strengthen its position in the telecom industry Aligning regional execution with long-term commercial and growth objectives

Cultivated lucrative relations with customers/key market players. Understand their needs while achieving divisional as well as personal targets in line with the company’s standards and sales strategies. Designed and implemented a tactical business plan/strategy that led to the expansion of the customer base. Skillfully identified emerging markets and market trends while keeping abreast of all new products and competition status. Developed and implemented new sales initiatives, strategies, and programs to capture key demographics. Shared sales, revenue, and expenses reports and practical forecasts with the management team. Provided full support to the sales team colleagues in generating leads and closing deals successfully. Met customers to discuss their changing/evolving needs and assessed the quality of the company’s relationship with them.

In depth knowledge of the market, customers, procedure & standards. Sales presentations & promotional activities. Manage customer relationship & Pipeline management. Negotiation & order closure. Coordinate & follow-up with the technical team for the execution of the projects.