Agustina Péculo

⁃ Annual Marketing Plan & long-term business projects. ⁃ Brand Positioning: Consistency & alignment with commercial business objectives. ⁃ Market Intelligence: Consumer trends analysis for Fashion Dept. ⁃ End-to-End Project Management: Orchestrating Content, Web, Social, Media, Design, Purchasing, and Production departments, among others. ⁃ Stakeholder Management: Internal negotiation and mediation across diverse departments. ⁃ AI Imagery Strategy for digital content.

⁃ Development of wellness products and immersive experiences focused on personal growth. ⁃ Management of end-to-end operations, including product strategy and supply chain. ⁃ Execution of multi-channel marketing campaigns and community-building initiatives.

⁃ KPI Monitoring: Analysis of digital and retail metrics for seasonal campaigns and activations. ⁃ High-End Events: Operational support and brand consistency management.

⁃ 360° Digital Strategy: Leading Paid Media, Retail Media, and CRM for 4 premium brands. ⁃ Strategic Partnerships: Management and negotiation with major marketplaces to secure category leadership. ⁃ Marketplace Optimization: Propelled L’Oréal Professionnel into the Top 10 Beauty searches on Mercado Libre (+325 positions YoY). ⁃ Data-driven CRM: Executing insight-based campaigns to drive measurable sales growth. ⁃ Strategic Reporting: Translating complex KPIs into roadmap recommendations for the Management Committee.

⁃ Strategic Growth: Balancing sales targets with brand equity across digital channels. ⁃ Market opportunity identification for brand differentiation and sales. ⁃ Brand Positioning: Led strategy to rank Kérastase as #1 top-selling brand on MiBelleza platform. ⁃ Digital Transformation: Transitioning professional brands from salon to e-commerce platforms. ⁃ Plan coordination: Alignment of promotional calendars between Brand and Sales.

⁃ Identifying growth drivers and opportunities for 4 major brands. ⁃ Dashboard Development: Automation of KPIs via Power BI and Excel for divisional visibility. ⁃ Commercial Insights: Translating data trends into actionable category monitoring. ⁃ Strategic Reporting and recommendations for the management committee.

⁃ Mentoring students in Business Plan development for their Undergraduate Thesis. ⁃ Weekly strategic tutoring sessions to guide project execution and academic alignment. ⁃ Support in evaluating business models, financial projections, and market analysis.

⁃ Assessment of information requirements across diverse business units. ⁃ Definition of strategic KPIs and performance target values. ⁃ End-to-end data analytics, dashboard engineering, and executive reporting. ⁃ Agile collaboration within cross-functional teams using Kanban methodology.

⁃ Implementation of Activity-Based Costing (ABC) systems to optimize profitability for major financial institutions. ⁃ Financial data analysis and dashboard creation.

⁃ Managed academic operations and student advisory for the Business Administration Bachelor's degree during the Academic Director's maternity leave.

Carrera compuesta de tres cursos: Community Manager y Publicidad; Publicidad en Redes Avanzado; Growth Marketing

Intercambio por seis meses, en el que hice materias electivas para el diploma de Data Analysis.