Agustin Caceres
President @ Genomma Lab
About
I am a Business Executive with over 25 years of international experience in Consumer Goods (Procter & Gamble, 15 years) and Consumer Health (Genomma Lab, +11 years and counting). I am passionate about driving organizations to turn around businesses by focusing execution and energy behind a unifying vision and strategy that is clear and well understood by all functions and levels. I am an expert at leading multidisciplinary, multicultural, and geographically dispersed teams, managing complex global, regional, and nationwide projects, adapting quickly to diverse cultures. Currently, I am the President of Genomma Lab USA, the #1 US Hispanic OTC/HBA Company, the #1 TV Advertiser among US Hispanics, and the fastest growing OTC Company. Before Genomma Lab USA, I was the P&G Mexico Commercial Vice President, responsible for 2.5 Bn USD in sales and +6,500 employees. I obtained an M.B.A. and an Accounting Degree in Universidad Nacional de Cordoba, the oldest public university in Argentina, graduating with the best academic performance among 3,294 students. On a personal note, I am a Registered Yoga Teacher RYT 200, I have finished several Ironman 70.3 (including two in Kona, Hawaii), and I enjoy outdoor activities with my wife, two sons, and two dogs. Three words that define me: energetic, proactive, and committed. My main competencies are: Global Vision & Strategy Definition | Topline + Bottom line Growth | Joint Value Creation | Shopper Insights | Joint Business Plans | Innovation Pipeline | Shopper Marketing | Go-to-market Strategies | Framework Development | Organizational Capabilities | End-to-end Supply Chain Management | Business Intelligence
United States
Cincinnati
Consumer Goods
Leadership, Business Strategy, Strategic Thinking, Management, Business Development, Marketing Strategy, Trade Marketing, Strategy, Team Leadership, Negotiation, Sales, Organizational Development, Business Planning, Cross-functional Team Leadership, Retail, FMCG, E-commerce, Market Analysis, Consumer Products, Strategic Planning
Experience

President
Cincinnati Metropolitan Area
Led the fastest top-line and bottom-line growth for the US subsidiary of a multi-national public company that manufactures and markets pharmaceutical and dermo-cosmetic products. Positioned the company as the leader in the dynamic US Hispanic market for health & beauty care.

Member of the Board of Directors
Washington D.C. Metro Area
The Consumer Healthcare Products Association (CHPA) is the 134-year-old trade association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines and dietary supplements. On top of being a Member of the Board of Directors, I'm the Vice-Chairman of the Presidents' Forum.

Mexico Commercial Associate Director
Mexico City Area, Mexico
Developed and implemented organizational capabilities and systems which allowed accelerated sales growth, bottom line efficiencies and recognition as the market with the best retail execution worldwide in Mexico. Managed a budget of over $110mm/yr. Headcount: over 6,000.

Global Market Strategy and Planning, USA Associate Director
United States, Cincinnati - P&G Global Headquarters
Developed global customer and shopper business development strategy, action plans, and capabilities to win in-store at the “First Moment of Truth”. Identified and led shopper marketing initiatives with a financial impact of $1.5bn of incremental sales for P&G. Headcount: over 2,600.

Market Strategy & Planning - Argentina, Uruguay & Paraguay
Argentina
Developed a simplified go-to-market strategy by channel to allow P&G Argentina to be recognized as the # 1 preferred supplier, with sales of $1bn. Managed a trade and shopper marketing budget of $300m/yr. Headcount: 45.
Agustin Caceres's Contact Information
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