Agustin Caceres

Agustin Caceres

President @ Genomma Lab

About

I am a Business Executive with over 25 years of international experience in Consumer Goods (Procter & Gamble, 15 years) and Consumer Health (Genomma Lab, +11 years and counting). I am passionate about driving organizations to turn around businesses by focusing execution and energy behind a unifying vision and strategy that is clear and well understood by all functions and levels. I am an expert at leading multidisciplinary, multicultural, and geographically dispersed teams, managing complex global, regional, and nationwide projects, adapting quickly to diverse cultures. Currently, I am the President of Genomma Lab USA, the #1 US Hispanic OTC/HBA Company, the #1 TV Advertiser among US Hispanics, and the fastest growing OTC Company. Before Genomma Lab USA, I was the P&G Mexico Commercial Vice President, responsible for 2.5 Bn USD in sales and +6,500 employees. I obtained an M.B.A. and an Accounting Degree in Universidad Nacional de Cordoba, the oldest public university in Argentina, graduating with the best academic performance among 3,294 students. On a personal note, I am a Registered Yoga Teacher RYT 200, I have finished several Ironman 70.3 (including two in Kona, Hawaii), and I enjoy outdoor activities with my wife, two sons, and two dogs. Three words that define me: energetic, proactive, and committed. My main competencies are: Global Vision & Strategy Definition | Topline + Bottom line Growth | Joint Value Creation | Shopper Insights | Joint Business Plans | Innovation Pipeline | Shopper Marketing | Go-to-market Strategies | Framework Development | Organizational Capabilities | End-to-end Supply Chain Management | Business Intelligence

Country

United States

City

Cincinnati

Industry

Consumer Goods

Skill

Leadership, Business Strategy, Strategic Thinking, Management, Business Development, Marketing Strategy, Trade Marketing, Strategy, Team Leadership, Negotiation, Sales, Organizational Development, Business Planning, Cross-functional Team Leadership, Retail, FMCG, E-commerce, Market Analysis, Consumer Products, Strategic Planning

Experience

Genomma Lab

President

Genomma Lab

LinkedIn
2014-8 - Present · 12 yrs 2 mos

Cincinnati Metropolitan Area

Led the fastest top-line and bottom-line growth for the US subsidiary of a multi-national public company that manufactures and markets pharmaceutical and dermo-cosmetic products. Positioned the company as the leader in the dynamic US Hispanic market for health & beauty care.

CHPA

Member of the Board of Directors

CHPA

LinkedIn
2017-3 - Present · 9 yrs 7 mos

Washington D.C. Metro Area

The Consumer Healthcare Products Association (CHPA) is the 134-year-old trade association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines and dietary supplements. On top of being a Member of the Board of Directors, I'm the Vice-Chairman of the Presidents' Forum.

Procter & Gamble

Mexico Commercial Vice President

Procter & Gamble

LinkedIn
2014-4 - 2014-8 · 5 mos

Mexico

Led the definition and implementation of the commercial vision and strategies for over 17 categories, 8 channels, with sales of $2.5b in Mexico. Administered a budget of $425m/yr. Headcount: 6,500

Procter & Gamble

Mexico Commercial Associate Director

Procter & Gamble

LinkedIn
2012-8 - 2014-3 · 1 yr 8 mos

Mexico City Area, Mexico

Developed and implemented organizational capabilities and systems which allowed accelerated sales growth, bottom line efficiencies and recognition as the market with the best retail execution worldwide in Mexico. Managed a budget of over $110mm/yr. Headcount: over 6,000.

Procter & Gamble

Global Market Strategy and Planning, USA Associate Director

Procter & Gamble

LinkedIn
2010-6 - 2012-10 · 2 yrs 5 mos

United States, Cincinnati - P&G Global Headquarters

Developed global customer and shopper business development strategy, action plans, and capabilities to win in-store at the “First Moment of Truth”. Identified and led shopper marketing initiatives with a financial impact of $1.5bn of incremental sales for P&G. Headcount: over 2,600.

Procter & Gamble

Market Strategy & Planning - Argentina, Uruguay & Paraguay

Procter & Gamble

LinkedIn
2008-10 - 2010-6 · 1 yr 9 mos

Argentina

Developed a simplified go-to-market strategy by channel to allow P&G Argentina to be recognized as the # 1 preferred supplier, with sales of $1bn. Managed a trade and shopper marketing budget of $300m/yr. Headcount: 45.

Procter & Gamble

Commercial Team Leader - Argentina, Uruguay and Paraguay

Procter & Gamble

LinkedIn
2008-1 - 2008-9 · 9 mos
Procter & Gamble

Commercial Team Leader - High Frequency Stores

Procter & Gamble

LinkedIn
2006-1 - 2007-12 · 2 yrs
Procter & Gamble

Argentina E-Commerce Team Leader

Procter & Gamble

LinkedIn
2005-1 - 2005-12 · 1 yr
Procter & Gamble

Market Strategy & Planning - Trade Marketing - Project Leader

Procter & Gamble

LinkedIn
2004-1 - 2004-12 · 1 yr
Procter & Gamble

Key Account Executive - Team Carrefour - Unit Manager

Procter & Gamble

LinkedIn
2002-1 - 2003-12 · 2 yrs
Procter & Gamble

Key Account Executive - Team Casino Group - Unit Manager

Procter & Gamble

LinkedIn
2001-1 - 2001-12 · 1 yr
Procter & Gamble

Customer Business Development - Account Executive

Procter & Gamble

LinkedIn
1999-10 - 2000-12 · 1 yr 3 mos

Education

Universidad Nacional de Córdoba

Universidad Nacional de Córdoba

LinkedIn

Master in Business Administration

2000 - 2002 · 2 yrs

Summa Cum Laude - # 1 in class

Universidad Nacional de Córdoba

Universidad Nacional de Córdoba

LinkedIn

Accounting and Finance

1995 - 2000 · 5 yrs

Summa Cum Laude - # 1 in class

Agustin Caceres's Contact Information

Email

******@***.com

Phone

(**) *** ****

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