Agus Nur Habib

𝐒𝐞𝐧𝐢𝐨𝐫 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 | 𝐂𝐥𝐚𝐬 𝐌𝐢𝐥𝐝 𝐅𝐚𝐦𝐢𝐥𝐲 – 𝐍𝐨𝐣𝐨𝐫𝐨𝐧𝐨 𝐓𝐨𝐛𝐚𝐜𝐜𝐨 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 Spearheading strategic brand growth and innovation across Clas Mild portfolio with a focus on premiumization, youth engagement, and authentic brand positioning. 1. Launched 𝐂𝐥𝐚𝐬 𝐌𝐢𝐥𝐝 𝐏𝐮𝐫𝐩𝐥𝐞 𝐃𝐮𝐨, leading SKM Tier 2 flavor variant with a premium price point, embodying youthful passion and a modern, image-driven lifestyle 2. Introduced 𝐂𝐥𝐚𝐬 𝐌𝐚𝐱𝐱, a masculine, timeless product positioned as the “good deals” for discerning smokers 3. Rolled out 𝐂𝐥𝐚𝐬 𝐌𝐢𝐥𝐝 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 20-𝐬𝐭𝐢𝐜𝐤 𝐯𝐚𝐫𝐢𝐚𝐧𝐭, delivering premium imagery, great value, and innovation in packaging and positioning 4. Delivered consistent sales growth for Clas Mild Family across 3 𝐜𝐨𝐧𝐬𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐪𝐮𝐚𝐫𝐭𝐞𝐫𝐬 𝐚𝐧𝐝 𝐲𝐞𝐚𝐫-𝐭𝐨-𝐝𝐚𝐭𝐞 𝐐2 2025 𝐯𝐬 2024 5. Maintained an efficient and effective BSE-to-revenue ratio at 4%, maximizing return on investment 6. Strengthened Clas Mild’s brand persona as Authentic, Inclusive, Deeply Passionate, Timeless & Adaptable with 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 as our on ground activation white label 7. Partnered with digital teams to launch 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐓𝐡𝐞 𝐂𝐚𝐩𝐭𝐚𝐢𝐧, a fresh communication platform discussing about sport that aim's to connect youth via social media 8. Amplified brand voice through 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐍𝐚𝐢𝐤 𝐂𝐥𝐚𝐬 (𝐒𝐞𝐚𝐬𝐨𝐧 7), reinforcing Clas Mild as a timeless, and knowledgeable brand by featuring with notable top-notched artist, musician, and figures 9. Elevated brand aspiration and presence via 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐒𝐨𝐮𝐧𝐝𝐫𝐨𝐨𝐦 at major national events: 𝐓𝐡𝐞𝐒𝐨𝐮𝐧𝐝𝐬𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 and 𝐏𝐞𝐬𝐭𝐚𝐩𝐨𝐫𝐚 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 Driving Clas Mild’s transformation into a 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐟𝐮𝐭𝐮𝐫𝐞-𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐛𝐫𝐚𝐧𝐝 that resonates authentically with today’s modern smokers.

𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 | 𝐃𝐣𝐢𝐧𝐠𝐠𝐨 𝐅𝐚𝐦𝐢𝐥𝐲 – 𝐍𝐨𝐣𝐨𝐫𝐨𝐧𝐨 𝐓𝐨𝐛𝐚𝐜𝐜𝐨 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 Leading the Nojorono Flagship SKT brand, Djinggo Family for a strong profit source of Nojorono 1. Hit the Tier 3 sales cap at 500M sticks (43% 𝐬𝐚𝐥𝐞𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 vs FY 2003) 2. Launched 𝐃𝐣𝐢𝐧𝐠𝐠𝐨 𝐇𝐞𝐫𝐛𝐚 & 𝐃𝐣𝐢𝐧𝐠𝐠𝐨 𝐓𝐞𝐚 with fresh, youthful branding to revive the smoker base and targeting middle class persona 3. Positioned the sub- brand 𝐒𝐚𝐫𝐨𝐣𝐚 as a top volume driver for SKT 4. Strengthened brand presence among “𝐋𝐨𝐜𝐚𝐥 𝐏𝐫𝐨𝐮𝐝 𝐁𝐫𝐨” consumers in key markets (Karawang, Bogor, Subang, Cirebon) 5. Maintained a strong BSE-to-revenue ratio at 2.5% in 2024 with effective and effiecient direct to consumer trade & consumer activation strategy Driving Djinggo’s transformation into a future-forward brand that resonates local culture with today’s modern smokers.

• Collaborating with stakeholders to define project objectives, scope, and deliverables. Creating detailed project plans that outline tasks, timelines, and resource requirements. • Collaborating with finance and relevant stakeholders to create a comprehensive budget for the event. This includes estimating costs for venue, catering, decorations, marketing, and other expenses. • Identifying and liaising with vendors, negotiating contracts, and ensuring that all external partners contribute effectively to the success of the event. • Regularly communicating with key stakeholders, including clients, sponsors, and internal team members, to provide updates, gather feedback, and address concerns. • Collecting feedback from participants, sponsors, and team members to assess the success of the event. Documenting lessons learned and areas for improvement for future events.

Co-Founded Boedaia Indonesia, A clothing line business that focuses on raising awareness on Indonesia's Cultural Heritage. Serve as CEO who is responsible to the overall success of the company and and provide leadership that aligns with the company's values and goals.

• Menentukan arah strategis untuk program riset berdasarkan tujuan organisasi. Mengidentifikasi peluang riset baru dan mengembangkan rencana untuk mengeksplorasi area tersebut. • Mendorong inovasi dalam pendekatan riset dan mengidentifikasi tren atau teknologi baru yang dapat meningkatkan efektivitas riset. • Merencanakan dan memantau proyek riset dari segi waktu, sumber daya, dan biaya. • Berinteraksi dengan klien atau pemangku kepentingan internal dan eksternal untuk memahami kebutuhan riset.

1. Ketua Umum Himpunan Mahasiswa CARYA Periode 2019/2020 2. Juara 2 KPI 10 (Kompetisi Pariwisata Indonesia) 2019

1. Medalis OSN Tingkat Nasional 2016 bidang Geografi 2. Juara 2 Olimpiade Kebumian Tingkat Provinsi 2017 3. Juara 2 Olimpiade Geografi Tingkat Provinsi 2017 4. Juara 1 Olimpiade Geografi Tingkat Kita 2016 5. Duta Pemuda Sumatera Selatan 2017 6. Duta Generasi-Z Sumatera Selatan 2017 8. Honorary Youth Ambassador of New Zealand for Indonesia 2016 9. Alpha Zatizen of the year Indonesia 2016 10. World Heritage Camp Indonesia 2017 Delegation