Andrew Smith

Andrew Smith

Co-Founder @ Brave Hardy

About

After developing websites and intranets for clients from 1999, I founded Yuppiechef in 2006 with Shane Dryden. Yuppiechef grew into one of South Africa's leading omnichannel retailers, winning the country's Ecommerce Awards 6 times, and opening physical stores around the country. The Head Office is in Cape Town, with a team of over 400. In 2021 Yuppiechef was acquired by the Mr Price Group, and in June 2022 Shane and I handed over the role of MD. In 2023 Shane and I founded Moa Holdings, which is investing in and starting businesses in South Africa.

Country

South Africa

City

City of Cape Town

Industry

Retail

Skill

Business Strategy, Business Development, Board of Directors, Multi-channel Retail, New Business Development, Import, Technology Integration, Retail, E-commerce, Small Business, Web Design, Web Development, Advertising, Programming, Billing Systems, Order Fulfillment, MySQL, SEO, User Interface Design, Online Advertising

Experience

Brave Hardy

Co-Founder

Brave Hardy

LinkedIn
2023-9 - Present · 3 yrs 1 mo

Cape Town, Western Cape, South Africa

Livecopper (Pty) Ltd

Investor

Livecopper (Pty) Ltd

LinkedIn
2023-9 - Present · 3 yrs 1 mo

Cape Town, Western Cape, South Africa

Moa Holdings

Executive Director

Moa Holdings

LinkedIn
2023-2 - Present · 3 yrs 8 mos

Cape Town, Western Cape, South Africa

Exploring new ventures, advising owner-led companies, speaking at events and hosting workshops, with a focus on startup, scaling and exiting.

Edison Stone

Director

Edison Stone

LinkedIn
2016-3 - 2022-8 · 6 yrs 6 mos

Cape Town Area, South Africa

A brand house developing and representing top brands and products for the kitchen & homeware market.

Yuppiechef

Co-Founder

Yuppiechef

LinkedIn
2006-8 - 2022-8 · 16 yrs 1 mo

Cape Town, Western Cape, South Africa

Live Alchemy

Co-Founder

Live Alchemy

2007-3 - 2011-2 · 4 yrs

E-commerce and online brand development.

Blue Box Cape Town

Founder

Blue Box Cape Town

2002-6 - 2006-2 · 3 yrs 9 mos

Web development and providing outsourced systems to designers/creatives.

The Blue Box

Software Developer

The Blue Box

1999-6 - 2002-5 · 3 yrs

Lead programmer at The Blue Box in Pietermaritzburg, developing client websites, intranets and ERP system design.

Andrew Smith's Contact Information

Email

******@***.com

Phone

(**) *** ****

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