
Andrew Smith
Co-Founder @ Brave Hardy
About
After developing websites and intranets for clients from 1999, I founded Yuppiechef in 2006 with Shane Dryden. Yuppiechef grew into one of South Africa's leading omnichannel retailers, winning the country's Ecommerce Awards 6 times, and opening physical stores around the country. The Head Office is in Cape Town, with a team of over 400. In 2021 Yuppiechef was acquired by the Mr Price Group, and in June 2022 Shane and I handed over the role of MD. In 2023 Shane and I founded Moa Holdings, which is investing in and starting businesses in South Africa.
South Africa
City of Cape Town
Retail
Business Strategy, Business Development, Board of Directors, Multi-channel Retail, New Business Development, Import, Technology Integration, Retail, E-commerce, Small Business, Web Design, Web Development, Advertising, Programming, Billing Systems, Order Fulfillment, MySQL, SEO, User Interface Design, Online Advertising
Experience

Co-Founder
Live Alchemy
E-commerce and online brand development.

Founder
Blue Box Cape Town
Web development and providing outsourced systems to designers/creatives.

Software Developer
The Blue Box
Lead programmer at The Blue Box in Pietermaritzburg, developing client websites, intranets and ERP system design.
Andrew Smith's Contact Information
Phone
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