Agnes Dautel

Product management, marketing strategist and user expérience

🎯 Missions Define and drive a clear product vision within the Data Office. Design and deploy conversational solutions augmented by Generative AI (RAG, chunking, reranking, prompt engineering). Improve the productivity and reachability of advisors thanks to AI. Support business teams in adopting and integrating conversational tools. Ensure a fluid, optimized user experience across all channels. 📌 Results & Impact ✅ 5 chatbots being deployed, improving user autonomy and reducing call volume. ✅ Customer interactions optimized, leading to increased engagement and resolution rates. ✅ Deployment of more intuitive conversational paths, reducing friction and abandonment. ✅ Strengthened collaboration with AI, tech and business teams to accelerate innovation.

🎯 Missions Drive the product strategy for the AccèsD transactional platform (BtoC & BtoB). Define and manage the 3-year product roadmap in alignment with the marketing vision and business objectives. Ensure agile management of priorities, in collaboration with IT and marketing teams. Oversee relationships with suppliers to optimize costs and quality of solutions. Develop AI use cases to improve the personalization of customer services. 📌 Results & Impact ✅ AccèsD Assistant: launch on mobile app, +100% acceptance and x3 engagement thanks to A/B testing. ✅ Secure mailbox: mobile integration, x3 open rates and improved marketing strategy thanks to data analysis. ✅ 20% reduction in supplier costs by optimizing contracts and processes. ✅ Development of a data-driven approach to refine marketing personalization and targeting. ✅ Structuring conversational paths in compliance with UX/UI accessibility standards.

🎯 Missions Website management and migration to Umbraco. Optimization of content and user paths to boost conversion. Set up and monitor Google Ads & Facebook Ads campaigns. Writing and managing marketing newsletters. Coordination with internal teams (graphic designers, sales, IT). 📌 Results & Impact ✅ Improved conversion rate of online bookings.

🎯 Missions Process optimization and operations management for analysts and managers. Coordination of stakeholders and resources to streamline workflows. Development of monitoring charts and performance indicators. 📌 Results & Impact ✅ Reduced file processing time thanks to better resource allocation. ✅ Optimized processes, reducing authentication errors.

🎯 Missions Analysis of risks associated with granting credit (credit cards and financing). Advising and supporting customers in credit management and score improvement. Mentoring junior analysts and optimizing procedures. 📌 Results & Impact ✅ Accompaniment and credit acculturation of several hundred Desjardins members towards better financial health. ✅ Training and skills development for new analysts.

🎯 Missions Managing customer requests for credit cards and financing, advisory role. Coaching new advisors and training on banking products. Optimizing user experience on digital platforms.

🎯 Missions B2B prospecting and management of a customer portfolio. Detect and support IT projects. Drawing up specifications and advising on suitable solutions. 📌 Results & Impact (suggestions) ✅ Detection of 3 to 5 projects per week. ✅ Regular generation of contracts with key companies.

🎯 Missions Daily management of teams (30 to 95 people). Operator training and procedure monitoring. Incident coordination and customer satisfaction management. 📌 Results & Impact ✅ Continuous improvement in customer satisfaction rate over 4 years. ✅ Better management of visitor flows to optimize waiting and experience.

🎯 Missions Selection and editing of sequences for radio & TV features. Participation in editorial choices and content management. 📌 Results & Impact ✅ Production of high-audience content for the media.

🎯 Missions Organize the production of communications and marketing tools in conjunction with the communications agency. Research and select service providers for events. Draft specifications and commercial proposals for partners and sponsors. Coordination of relations with beneficiary associations and media partners. Planning and monitoring project deadlines and budgets. Supervision of commercial logistics with resellers and quality control of services. 📌 Results & Impact ✅ Participation in a fundraising campaign that generated over €420,000, enabling the creation of schools to promote girls' schooling in developing countries. ✅ Established effective communication between the various project stakeholders, ensuring that deadlines and objectives were met. ✅ Optimization of production processes for better management of budgets and resources.

🎯 Missions Coordination and implementation of corporate events (seminars, corporate parties, customer events). Logistics management: transport, accommodation and reception of participants. Prospecting and canvassing for new customers, drafting specifications and sales proposals. Research and selection of event entertainment and competitive intelligence on new trends. Manage relations with suppliers and service providers (caterers, venues, equipment, etc.). Monitoring budgets and respecting deadlines to guarantee the profitability of events. 📌 Results & Impact ✅ Successful organization of several large-scale events for corporate clients. ✅ Improved customer satisfaction by ensuring that events ran smoothly and without a hitch. ✅ Contribute to the acquisition of new contracts and customers through effective canvassing.

Initiation - Développement de compétences liées au Design Thinking : Réflexion et mise en pratique concernant le Design Thinking et la créativité L'expérience utilisateur : De la conception au produit final Intégration dans un projet type Tests d'ergonomie et de convivialité

Options Médias et Société, analyse des interactions médiatiques au sein de la société et des enjeux liés au développement des médias, médias sociaux et moyens de communication.