Agnes Hobeika

Head of Marketing @ Orbit Mobile Travel eSIM

About

Strong marketing professional with a master’s in business management and extensive experience in telecom, cosmetics, fragrances, and fashion. I have a proven track record in developing and executing marketing strategies that drive brand growth, enhance communication, and lead both digital and offline campaigns. With expertise in strategic planning, performance marketing, and business development, I focus on delivering measurable results. I lead cross-functional teams, negotiate key partnerships, and create impactful brand awareness initiatives, to achieve business goals and drive innovation.

Country

United Arab Emirates

City

Dubai

Industry

Telecommunications

Skill

Digital Communication Strategy, Branding & Identity, Brand Management, Brand Development, Customer Acquisition, Go-to-Market Strategy, Social Media Marketing, Marketing Strategy, Public Relations, Teamwork, Negotiation, Microsoft Excel, Microsoft Office, Cosmetics, Strategic Planning, Event Planning, English, French, Time Management, PowerPoint

Experience

Head of Marketing

Orbit Mobile Travel eSIM

2024-9 - Present · 2 yrs 1 mo

Dubai, United Arab Emirates

Lead the end-to-end marketing strategy for Orbit Mobile, driving brand growth, customer acquisition, and engagement across digital, influencer, partnership, and offline channels. Collaborate closely with cross-functional teams and external partners to support business and revenue objectives. Key Responsibilities - Define and execute the overall marketing strategy aligned with growth targets. - Lead multi-channel marketing initiatives across digital, social, influencer, and offline activations. - Build and scale influencer programs across GCC, UK, and US markets. - Manage marketing agencies and external partners to ensure performance and brand consistency. - Support product launches and feature rollouts with integrated go-to-market campaigns. - Oversee performance marketing across paid media, SEO, and SEM to optimize acquisition and ROI. - Develop strategic partnerships, including airlines and travel partners, to expand market reach.