Agnes Grimm

• Strategic and operational leadership across Finance, Controlling, IT, Supply Chain, and HR functions. • Development of comprehensive business plans; managing and executing multiple funding rounds; serving as primary liaison for investors and banking partners. • Directing logistics and production operations; establishing scalable processes for global expansion, including subsidiary launches in France and Spain, along with implementation of critical financial and operational workflows. • Budget planning, cost control, and cash flow management; preparation of monthly, quarterly, and annual financial statements. • Leading the introduction and roll-out of an ERP system (myfactory) to streamline production, procurement, sales, and inventory management across three markets; managing the integration of further digital tools (DATEV, Agicap, Asana) to optimize financial and HR processes. • Partnering closely with founders and the creative team to ensure operational alignment with brand and business strategy.

• Joined the team 3 months after Doctify was founded • Devised brand and communications strategies for a successful entry into the healthcare market, including crafting the brand key and all corporate communications guidelines (Corporate Design). • Collaborated with founders and cross-functional product and sales teams to ensure consistent and compelling messaging across all channels

• People responsibility: managing and coaching 3 direct reports • Leading the development and execution of the first ever unified European LEGO® Easter and Xmas in-store campaign in the LEGO® Group • Delivering franchise driven campaigns for all relevant communication channels at traditional POS, online and print in collaboration with sales and brand management • Stepping-up the Shopper Activation agenda by transforming shopper insights into in-store plans (e.g. DUPLO sales & in-store strategy 2014 - 2016) and ensuring that Shopper Activation has a proactive part within the sales organization and the retail in-store activity planning cycle

• People responsibility: managing and coaching 5 direct reports • Responsible for all product launches and cross-category campaigns for the P&G portfolio with leading retail partners (Food, Non-Food, E-Commerce). • Development, alignment and execution shopper concepts and direct-to-consumer marketing projects, leveraging retail database analytics and category strategies to advance joint business planning

• Brand and business management for Gillette in DACH incl. annual business planning, go-to-market strategy, sales forecasting, budget management and SKU rationalization • Launch of Gillette Fusion ProGlide and the Stiftung Warentest Programme; in-store execution was nominated for the POSMA Award 2012. • In-depth data and performance analyses to improve decision-making (ROI analysis, consumer insight studies, market & competitor analyses). • Management of cross-functional project teams with both internal and external stakeholders across multiple countries

• Full business and brand ownership including sales and budget responsibility, communications planning and execution. • Directed product launches, brand extensions, and marketing programs for DACH, delivering the region’s first local TV sponsorship for Mexx fragrances and local production of TV commercials and campaign materials.

Master Thesis: Globalization vs. localization of branding strategies for corporate websites Excerpts published: Journal of Marketing Management (volume 25, issue 9-10, 2009)