Armando Guzmán Galván
Sourcing director @ C&A México
About
Senior Executive in Strategic Sourcing, Commercial Planning and Supply Chain, with more than 15 years of experience leading key areas within the fashion retail sector, specifically in C&A Mexico. Expert in building and scaling global sourcing networks with more than 150 suppliers in Asia and the Americas, designing product lifecycle processes, improving business performance through analytical tools, and ensuring operational efficiency under high-pressure environments and digital transformation.
Mexico
Zapopan
Apparel & Fashion
Supply Chain Management, Gestión de proveedores, Evaluación de proveedores, Negociación con proveedores, Negociación de contratos, Administración y dirección de empresas, Gestión de inventarios, Servicio de atención al cliente, Planificación de la demanda, Microsoft Excel, Merchandising, Gerencia de ventas, Minorista
Experience

Sourcing director
Área metropolitana de Guadalajara, México
I led the comprehensive supply strategy, from development to final production, managing a network of more than 150 suppliers in Mexico and Asia, which allowed us to supply 95% of the product portfolio per season with a 15% improvement in OTIF. I managed corporate negotiations of 3 fabrics, achieving a cost reduction of 10% per year and optimizing the purchase volume to improve the quality indicators in these products by 20%. I designed a strategic supplier development plan aligned with the values of the business, which allowed me to increase KPI compliance by 10%, especially in operational efficiency, quality control and sustainable sourcing. I led the search and incorporation of more than 15 new suppliers in the first half of the year, implementing digital tools and face-to-face evaluations, with a retention rate of 80% and increasing national production by 5%. Oversaw the licensing and contract management program with global brands such as Walt Disney and Warner Bros, ensuring 100% compliance in quality, legal and creative audits, and integrating new product categories with a 10% growth in licensed sales.

Leader of Procurement
Zapopan, Jalisco, Mexico
I implemented the new Procurement area in the company, defined product life cycle management processes, continuous improvement, KPIs and positive culture of change, aligned with the company's commercial and operational strategy. I led a multidisciplinary team of more than 25 professionals in the areas of supply chain, purchasing, quality control and laboratory, achieving a 10% improvement in OTIF and 30% in sample indicators and on-time order placement. Coordinated the annual delivery of more than 30 million units of merchandise to the distribution center, meeting the brand's standards in quality, presentation, packaging and classification, with an operational accuracy of more than 90% in delivery indicators. I managed the complete product lifecycle, ensuring compliance with internal policies, contractual clauses, regulatory standards and ethical processes (traceability and sustainability), in close collaboration with the Logistics, Purchasing, Planning and Sustainability teams. This allowed an 80% increase in the traceability of suppliers and materials and a 20% reduction in incidents due to contractual breaches. Manage the supplier payment flow projection with a deviation of 5% from the actual payment and manage the reverse factoring line which is used by 45% of national suppliers.

Team leader Strategic Sourcing
Zapopan, JAL, México
I implemented the Sourcing and Sustainability strategy aligned with the commercial objectives, defined the 5-year Roadmap and met the defined objectives: 80% buy A/B suppliers, 60% buy sustainable materials, 95% buy denim in the Biowash program certified by international business partners. Optimized the number of suppliers and active domestic factories, reducing them by 50%, which allowed me to make strategic alliances with key C&A suppliers, facilitating corporate negotiations and product development, which generated a 30% increase in deliveries and a 10% cost containment in high-impact categories. Developed and delivered technical and operational training programs for more than 60 suppliers, integrating preventive and training audits, with a 20% improvement in compliance with C&A standards in the first six months of implementation. Accompanied by a Score card-based supplier performance management implementation, with a 25% improvement in compliance with C&A standards in the first 9 months of implementation. Restructure the laboratory testing and quality control systems by raising the acceptance rate in first inspection to 95%, create and develop the on-site inspection and production capacity control team, effectively controlling 80% of the production. Implement the projected payment of goods with special terms in strategic suppliers (50% of the purchase), implement and manage the new reverse factoring system.

Planning & Merchandise Manager – Control & Management
Zapopan, Jalisco, Mexico
Implemented the area of control and commercial management, defined sustainable improvement processes and monthly re-target monitoring for the company. Centrally simplify and optimize reporting for different clients. 99% reporting on time and information consistency. Management of the first 5 commercial datamarts of the company. Lead the management of open to buy and discount flow with the planning and purchasing team. Purchase control at +-5% and compliance with % discount planned. Lead the definition and implementation of the Oracle MFP-LP suite upgrade. Compliance with schedule 100% on time.

Merchandise & Distribution Planner
Zapopan, Jalisco, México
Participate in the implementation of the Replanishment system, aligned with the commercial strategy of replenishments and control of exhibition schedules. 98% fill rate at SKU-store level. Participated in the implementation of the first version of Oracle MFP and then led the implementation of Assortment Planning for Mexico and Brazil. 100% compliance work plan. Manage Pre and In-season business planning in 3 different divisions. Inventory control, purchasing and forecasting.

Assistant Buyer
Desert Glory Invernaderos
Armando Guzmán Galván's Contact Information
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