Agata Zajączkowska

*Managing market entry projects for new brands, including the end-to-end launch of e-commerce websites and online stores tailored to the Polish market. *Coordinating the setup and development of social media presence – from creating initial content strategies to managing teams responsible for execution and publication. *Planning and executing paid campaigns in Meta Ads Manager, with a focus on performance marketing and audience targeting tailored to specific brand goals. *Overseeing the organization and execution of brand events and industry trade shows, ensuring consistent communication across all marketing channels and alignment with strategic objectives.

I implement and develop an online sales channel, through careful analysis of needs, professional design and implementation of the brand's online presence strategy. * planning and implementing online store processes ranging from choosing the right e-commerce platform, functionality, through logistics and necessary integration, to team recruitment * complete management of the e-commerce department - team management and ensuring the efficiency of its activities, coordinating cooperation with external companies / agencies * planning, conducting and evaluating multi-channel promotional campaigns * creating an online marketing strategy, monitoring and analyzing the results of marketing and sales activities

*Designing and implementing the e-commerce channel development strategy on Sulu CMS and Caterings platforms, optimizing the purchase process and product presentation. *Analyzing the diet catering market, traffic reports, user behavior, and sales performance to support business decision-making. *Planning communication campaigns, developing marketing automation strategies, and collaborating with external agencies on the implementation of improvements. *Managing the migration project of the website and order processing system, including scheduling, task delegation to teams, and reporting progress to the Management Board.