Agapios Papaioannou

Marketing Manager Estée Lauder Group Cyprus (Estée Lauder, Tom Ford Beauty, La Mer)

• Forecasts, monitors and enhances the sales performance of designer fragrances (Dolce & Gabbana, Narciso Rodriguez, Issey Miyake, Alaia, Elie Saab, Zadig & Voltaire), in order to achieve monthly and yearly targets • Acts as a liaison between the company and the Principal to develop the brands in the local market. That includes: determining yearly budgets, placing monthly orders, developing marketing plans and reporting monthly sales • Trains beauty consultants and other sales agents for new launches and motivates them with monthly sales targets and bonuses • Plans promotions, offers and launching events to engage with new and existing customers • Visits stores to supervise the merchandising of the fragrances and their overall store presentation

• Planned, coordinated and managed advertising campaigns for clients (Bank of Cyprus, Eurolife, Debenhams etc.) • Conferred with clients to determine advertising and budgetary objectives • Worked in tandem with agency artists, copywriters and graphic designers, and other media-production specialists to put together advertising campaigns • Ensured the timely and successful delivery of solutions according to client needs and objectives • Delivered presentations and developed a trusted advisor relationship with key clients

• Developed and implemented marketing strategies to meet station’s objectives on budget and on time • Oversaw communication campaigns to promote station's sub-brands, utilizing above-the-line and below-the line tactics • Managed station’s press office. That entailed issuing press releases, compiling company profiles, booking interviews and being the first point of contact for all inquiries geared to the station • Built and maintained relations with various publics and other media • Conferred with the creative team and supervised the production of advertising material • Prepared presentations for existing and potential customers suggesting advertising placements for the DIAS GROUP media outlets • Managed the station’s online presence. In charge of SIGMA TV website and social pages on Facebook, Twitter and YOUTUBE. Initiated digital campaigns to reach younger audiences • Strengthen the organization’s goodwill through charity events

Significant courses Global Brand Management, Global Marketing in a Global Environment, Research Methods in a Global Environment, Cultural Foundation of Buyer & Organizational Behaviour, Financial and Strategic Context of Global Marketing, Creative Thinking and Problem Solving Significant projects Boston Redevelopment Authority: Global Marketing Communication Plan, Should Harrods Expand to the US?, ZARA: Brand Analysis & Marketing Communication Plan in China & USA

Specialization in Journalism, Public Relations, Advertising and Film