afsha walele

Conducting online training sessions for Search Engine Optimization (SEO). Have had an opportunity to train 300+ participants so far

* Successfully developed SEO marketing plans, managed and executed implementation of SEO strategy for several clients across industries & markets * Spearheaded Johnson & Johnson APAC management from complete training to helping the team execute successfully * Handled a team of 6 people and led marketing efforts ensuring overall client satisfaction while managing requirements of the client * Managing, nurturing and developing team members by giving constructive and regular feedback to facilitate career growth * Identifying the strengths & weaknesses of individual team members & proposing training sessions to ensure smooth and effective performance * Value-adding to the business by inspiring client confidence and building enduring client relationships

* Handled key accounts from conceptualization to execution by developing marketing strategies for clients * Managed a team of 3 SEO executives and participated in weekly meetings to discuss set objectives, track progress and achieve the goals * Coordinated and communicated with clients to understand their expectations and build excellent relationship * Provided search engine recommendations for site launches and acquisitions on organic competition, site structure, analytics and content creation

* Managing & executing organic search marketing enhancements with a focus on "quick wins," followed by long term strategies * Working within the SEO team to provide innovative and industry leading solutions to clients including SEO audits, keyword research, content strategy development and link building strategy development * Deliver best practices to help projects achieve improved rankings in organic search results on major & targeted search engines * R&D to keep learning and being abreast with the latest SEO industry trends * Interacting with clients on a regular basis, on calls & f2f meetings to build an excellent rapport

* To handle on page & off page SEO activities for multiple clients and help them achieve their online marketing goals through Search Engine Optimization * Analysis of Analytics and Webmaster tools data to improve the overall SEO performance for the client * Carrying out SEO tasks such as keyword analysis, SEO technical audit, on-page optimization, formulating a link building strategy etc. for clients * Keeping abreast with progress in the internet marketing world and sharing research within the team * Working as a point of contact (POC) for a B2B client, and supervising all SEO tasks and project related tasks for 28 of its campaigns

* Leading a team consisting of 3 DMEs (Direct Marketing Executives) and 2 SEOEs (Search Engine Optimization Executives), overseeing and analyzing their performance on a weekly basis, in addition to setting development goals * Deciding on team KPIs and the targets to be achieved on a monthly basis * Deciding on DM promotions on a quarterly basis and having the team implement them * Writing detailed monthly and quarterly team reports and identifying drivers of performance while putting forward suggestions and innovative ideas to improve activities, behaviours, processes and ultimately outcomes * Managing all the process guidelines and training documents

* Planning and executing marketing campaigns for the company’s books based on Open Source technologies including press releases & articles for them * Promoting the company’s ‘Open Source brand’ via book reviews, user group promotions, affiliate programs, contests, etc. * Handling PR activities for events such as IT Conferences, User Group meetings, interviews/speaking arrangements for authors, podcasts, etc. * Working closely with the Technical Editors, Authors and Content writers with regards to preparation of articles, sample chapters, press releases and other promotional material * Managing and uploading relevant content on the company’s website * Extensively researching the internet for regular updates and new trends related to IT

* Successfully developing and managing SEO strategy for several clients across industries * markets * Managing 2 account managers and leading marketing efforts with end to end * solutions to ensure overall client satisfaction * Conducting training sessions on advanced SEO topics to train and develop junior team * members * Value-adding to the business by inspiring client confidence and building enduring client * relationships * Managing process guidelines, deciding on team KRAs and the targets to be achieved on * a monthly basis * Working on new business pitches and pro-actively identifying potential clients to reach * out to for new business opportunities

* Developing and recommending effective SEO solutions to meet the client’s business goals * Provide consultation and strategy development on SEO projects, oversee the end-to-end process of SEO campaigns * Focus on driving performance growth of the client’s website and search real estate * Use data-driven insights to guide and generate actionable SEO recommendations * Work with the performance marketing team to develop integrated cross-channel digital approaches and opportunities * Spearhead SEO solutions/strategies in new business development and pitches * Provide clear communications to both internal stakeholders and clients, managing expectations throughout SEO projects * Calculate and communicate ROI behind SEO projects and demonstrate the value of SEO through insights and strategic rationale * Develop SEO best practices, bespoke workflows, workshops, and driving innovations for both internal stakeholders and clients * Manage, train and mentor internal stakeholders in SEO. Helping to develop new business opportunities and refining implementation processes

* Leading a team consisting of six MREs, overseeing and analyzing their performance on a weekly basis, in addition to setting development goals and making suggestions for improving individual performances * Have managed the affiliate marketing project and carrying out the two testing phases for it, with the help of third party developers * Have planned and managed the social media project (Facebook and Twitter marketing) * Deciding on team KPIs and the targets to be achieved on a monthly basis * Assisting in training of new MREs joining the team, and managing and updating training documents on a regular basis