Afshar Ahmed

- Own strategy and roadmap across B2C web, mobile, and optimisation within a large-scale retail platform. - Play a central product role in an enterprise-scale MACH-based replatforming programme spanning eCommerce, CMS, PIM, DAM, and integrations. - Own the end-to-end B2C delivery pipeline from roadmap through to production release, aligning product strategy with engineering execution and commercial priorities. - Took ownership of the CRO programme, scaling its impact through structured experimentation and prioritisation; delivering £9m+ incremental annualised revenue uplift. - Led multi-phase redesign of two B2C platforms, combining large-scale UX transformation with high-impact experimentation. - Delivered significant operational and commercial impact through platform and logistics integration.

Product Owner-type role in an Agile working environment using the Scrum framework where the main responsibility is to manage and deliver products from the start of their product lifecycle to the end. Further responsibilities include managing a backlog of tickets and prioritising work for my dev team based on stakeholder requirements and demands. Here are my most notable achievements in this role to date: ⭐ Improved the efficiency of my software development team by introducing and leading several Agile ceremonies such as daily stand-ups, sprint planning, INVESTs and retrospectives ⭐ Managed the training of and provided continual support to all new starters in Product from August 2021 onwards ⭐ My product specifications in Confluence and general ticket writing in JIRA is seen as exemplary and are used as points of reference for the rest of my team ⭐ Specialist product software used: - JIRA to write tickets - Confluence to write up product specifications - Adobe Analytics for analysis ⭐ I have delivered more than 12 different products of varying sizes. Notable projects include: - Complementary Deals at checkout - Created a revenue source post-purchase which contributes to 10% of all post-purchase revenue - Free Click and Collect - Created a 5% uplift in orders per visitor within a month of release - General internal app improvements - A collection of changes given by several stakeholders aiming to improve user experience within our cross-functional teams

I observed, planned and taught my own maths lessons at two different schools. The role involved teaching to and assisting students of varying ages and abilities but also working together with teachers and fellow interns on tasks outside of the classroom such as planning/preparing lessons and grading tests. On top of this, I was lucky enough to have the chance to get involved with and help out during extra curricular activities such as Sports Day and Year 6 Induction Day which were both very fun and insightful experiences.

I was given the opportunity to do a work experience placement during the busy Christmas period. My duties as a Customer Host involved signposting customers and aiding them with the newly installed machines. I also got to gain an insight about how a bank branch runs by shadowing employees such as the Branch Manager, Mortgage Consultant and Cashiers.

Teacher training involving two lengthy placements in secondary schools.