Afsanathabasum A
Email Marketer @ Joy Technologies
About
I’m a B2B Lead Generation Specialist with 3 years of experience in cold email campaigns, LinkedIn outreach, CRM segmentation, and performance-driven outbound marketing.I started my career in SEO and content, which helped me build a strong foundation in audience research, market understanding, and effective messaging. I now specialize in outbound campaigns, prospecting, and generating qualified leads that support pipeline growth.At Joy Technologies, I have worked on campaigns for in-house products and client accounts, generating 4000+ qualified ICPs/prospects. My experience includes building email sequences, managing outreach workflows, improving deliverability, audience targeting, and campaign optimization.Key strengths:• B2B Lead Generation & Prospect Research• Cold Email Outreach & Campaign Management• LinkedIn Outreach• CRM Segmentation & Data Enrichment• Email Automation & Workflow Management• SEO Research & MessagingAnd now I'm actively looking for opportunities in SDR, Business Development, or Lead Generation roles where I can contribute to pipeline growth and revenue-focused initiatives.
India
Greater Chennai Area
Information Technology & Services
Email Campaigning, Business Development Support, LinkedIn Marketing, LinkedIn Sales Navigator, Ahrefs, Go-to-Market Strategy, Content Marketing, Search Engine Optimization (SEO), Email Marketing, Customer Relationship Management (CRM), Lead Generation
Experience
Email Marketer
Joy Technologies
Chennai
• Executed outbound campaigns for in-house products and client accounts • Generated 4000+ interested ICPs across 8+ outreach campaigns • Built and optimized cold email sequences to improve reply rates • Managed CRM segmentation for targeted and personalized outreach • Improved deliverability through list hygiene and warm-up strategies • Analyzed campaign performance and optimized for higher conversions
Content Marketer
Joy Technologies
Chennai
• Wrote SEO-focused blogs, landing pages, and long-form content aligned with search intent • Conducted keyword research, topic analysis, and competitor research • Optimized website pages for rankings, readability, and user experience • Developed backlink opportunities supporting domain authority growth • Edited 200+ content pieces ensuring quality and consistency
Content Marketing Intern
Joy Technologies
Chennai
• Supported SEO and content marketing activities including blog writing and basic keyword research • Assisted in optimizing website content for readability and search performance • Learned fundamentals of on-page SEO, content structuring, and search intent • Gained exposure to cold email campaigns and basic outreach processes
Education
SDNB Vaishnav College, Chennai
Physics
Afsanathabasum A's Contact Information
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