Afia Rizavi

- Forecast demand of 500+ SKUs based on historical trends, current market behavior and expected market changes. - Monitor and report sales trends across various channels - Liaise with Sales, Marketing and Operations teams for determining demand and maintaining optimal inventory levels - Liaise with international suppliers to place orders and plan shipments. - Coordinate with logistic companies to plan shipments

o Monitored the consumer segment as per the Telenor Pakistan segmentation model o Executed tactics to improve key variables for the brand e.g. ARPU, APPM, MOUs, EBITDA etc o Worked towards executing the brand's Pricing and Promotion strategy

o Monitored all high level consumer segment KPIs; analyzed trends and performed variance analysis on a regular day-to-day basis. Prepared a summary of overall impact and possible causes of variance in a presentation format to provide an overview to top management o Assisted with reviewing all prepaid ATL and BTL pricing proposals o Liaised with Technology & Finance Departments for feedback on network traffic forecast and all ATL campaigns respectively o Conducted Post Launch Analysis for all prepaid ATL and BTL campaigns which served as input for future decision making

o Conducted regional traffic monitoring and analysis o Prepared a comprehensive revenue and traffic report on a monthly basis looking at segment (Talkshawk/djuice) wise details on a district level. o Developed a regional market strength indicator whereby estimating Telenor Pakistan’s relative strength and strongest competitor in each district. o Identified hotspots for both segments within districts. o Maintained priceplan level information for all cell sites of Telenor Pakistan and entertained ad hoc requests for site-wise revenue/traffic. o Built a quarterly district wise traffic forecast model. o Formed and Analyzed Network Related Cases/Issues. o Prepared business cases, assessed profitability/breakeven, procured approvals for and forwarded to RF teams for rollout of all coverage expansion and capacity enhancement cases. o Conducted analysis on performance of new on-air sites, revenue impact from sites turned off-air, and cluster level analysis for shared sites. o Monitored utilization levels on a site level to check for congestion in certain areas and/or cushion to push new offers. o Regular Monitoring of all trends on djuice priceplans. o Prepared business cases for and launched Location Based Charging at Bahauddin Zakaria University in Multan and later in 12 cities. o Worked with Voice Services Teams for POC of Dynamic Pricing Solution offered by Huawei and NSN o Identified locations for testing, prepared business cases and worked with Products & Development team for the implementation of Dynamic Pricing Tariff.