Anthony F.

Own growth marketing strategy and an $8M+ annual media budget across retail media, paid social, and programmatic, driving 46%+ revenue growth and market share expansion for a national CPG brand. Lead strategy, planning, and performance optimization across retail media networks including Target Roundel, Walmart Connect, Instacart, DoorDash, Kroger / 8451°, CitrusAd, and Criteo Manage paid social and digital channels including Meta (Facebook & Instagram), TikTok, and LinkedIn, aligning creative testing, audience strategy, and measurement to drive efficient growth Built and scaled programmatic display from zero using The Trade Desk via Mogl, defining targeting, measurement frameworks, and scaling the channel into the broader media mix Implemented Skai to centralize reporting and optimization workflows, reducing manual effort and improving speed to insight across retail media and paid channels Lead and develop an internal growth marketing team, setting performance standards, coaching team members, and fostering a culture of experimentation and accountability Partner closely with Sales, Finance, and external platform teams to align media investment with retailer priorities, joint business plans, and broader commercial objectives Translate performance data into clear executive-level storytelling across ROAS, NTB, OPD, and incrementality to inform decision-making and resource allocation

Owned day-to-day execution and optimization of retail media and paid social programs, supporting rapid brand and distribution growth Expanded investment across retail media platforms while improving efficiency and performance against ROAS and OPD targets Collaborated with creative and platform partners to test new formats, audiences, and messaging strategies

Executed paid media and growth initiatives across search, social, and retail media during a key scaling phase for the brand Supported early development of performance measurement frameworks and reporting processes used to guide future growth investments

Led paid influencer and social media strategy for DTC and subscription-based brands across Meta (Facebook & Instagram), TikTok, Twitter, and display channels Partnered with measurement and data providers including Oracle and PlaceIQ to evaluate campaign effectiveness, audience performance, and lift across key KPIs Developed data-informed recommendations and performance narratives to guide optimization, testing, and future investment decisions Collaborated with internal teams and clients to pitch strategic approaches that aligned influencer-led media with broader growth and acquisition objectives

Served as paid social lead for global luxury clients including Fendi, Givenchy Beauty, Rimowa, Loro Piana, and Make Up For Ever Led planning and execution of international paid social campaigns supporting product launches, fashion shows, and brand moments across Meta (Facebook & Instagram), Snapchat, and LinkedIn Partnered cross-functionally with Search, Display, and Out-of-Home teams to ensure integrated media strategy and consistent performance measurement Forecasted, analyzed, and reported on campaign performance, consistently exceeding KPIs across awareness, engagement, and efficiency metrics

Owned paid social strategy and execution for Tailored Brands (Men’s Wearhouse, Jos. A. Bank, Joseph Abboud, K&G Fashion), managing approximately $300K in monthly media spend Drove significant performance improvements, achieving up to 500% ROAS for ecommerce and 930% ROAS for brick-and-mortar initiatives Provided strategic media consulting for national brands including Hyatt (16-brand portfolio) and Keurig, advising on channel strategy and performance optimization Delivered weekly performance reporting and client presentations, translating results into clear insights and optimization recommendations

Supported digital marketing initiatives across website development, paid media, and SEO for a portfolio of clients Assisted in website builds and UX updates across WordPress, Squarespace, and Shopify Executed and optimized PPC and social campaigns across Facebook, Pinterest, Google, and LinkedIn, contributing to traffic and lead growth

Supported brand and account teams on national experiential and field marketing programs Coordinated logistics and vendor management for multiple mobile tours and live activations Assisted with budgeting, reporting, and client communications to ensure smooth execution across campaigns

Supported development of internal web tools and early-stage digital prototypes Collaborated with creative, design, and technology teams on concept development and client-facing experiments Contributed to rapid prototyping and presentation of new ideas and digital experiences

Supported store operations, inventory management, and retail fulfillment in a high-volume Apple Store environment Trained and mentored new team members and supported operational readiness for a new store opening Maintained strong operational standards across inventory accuracy, fulfillment processes, and in-store execution

Supported early-stage business development and marketing efforts at an augmented reality startup Contributed to content exploring real-world applications of AR technology

Update, convert, and edit web content for new website launch using Dot CMS Edit, prepare, and upload web content

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This bootcamp aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience.

Graphic Designer/Writer for Speak Magazine. Art Director for Graduation '10 edition

Graphic design course focused on producing print and digital media designs