Anna Shestopalova

- Designed and launched 20+ user-centric digital products across Fintech, Web3, DeFi, Edtech, and Gamedev. - Delivered wireframes, prototypes, and high-fidelity designs, improving web and mobile user experiences. - Created branding and marketing assets aligned with client identities, driving brand visibility and user engagement. - Collaborated with cross-functional teams to achieve business goals, leading to a 90% client retention rate.

- Designed two flagship products (BaaS platform and spend management solution for advertising agencies), driving an annual turnover of $100M. - Conducted user research and usability testing, increasing post-KYC user retention by 25%. - Led the design and implementation of an analytic dashboard feature, boosting DAU by 27%. - Increased DAU by 27% by leading the design of an analytic dashboard feature. - Developed a financial account hub, enabling the integration of two new card providers, which increased card openings by 16%. - Established a scalable design system that streamlined feature development and collaboration across teams. - Built relationships with 20+ team members: Developers, Analytics, QAs, Product Managers, Support, and Designers. - During 3 months mentored 1 Junior UX/UI Designer which led to increasing quality of designed solutions, and overall design collaboration.

- Led the UX/UI design for "Midnight Manager: Kyabakura Sim," a time-management mobile game with 5k+ downloads in the first month. - Conducted usability testing to enhance game UI, increasing user engagement by 13%. - Partnered with developers and QA to optimize interaction design and improve overall usability. - Oversaw the game development lifecycle, from concept to release, ensuring alignment with player needs and industry standards.