Aegean Tang

Regional App & Web Manager @ PURE Group

About

- Develop, run, supervise, and implement the group’s digital strategy in line with business direction - Create and embed a prioritization approach to develop a global/regional roadmap for innovation with the relevant processes, tools, and metrics to support business objectives - Digital budget planning yearly for multi-brands and multi-countries - UXUI design (Figma) of mobile app and websites for new feature development and enhancement - SOP design and provide guideline for stakeholders on web and app development - Digital project managing with tools: Jira, Asana & basecamp.etc. - eCommerce Website revamp (> 200 product listing) covers content/system/data integration including domain handling, 3PL, payment gateway, emailing platform - Mobile App revamp for Hong Kong, Singapore & China - Overview the digital marketing performance of multi-countries and multi-brands that presences in APAC, ASEAN and US - 12 years of marketing experience which covers both digital (social media, SEM, influencers, eDM, SEO) and CRM, but not limited to offline marketing including events - Team-player, flexible and open-minded to adapt to the fast-paced business environment

Country

City

Hong Kong SAR

Industry

Health, Wellness & Fitness

Skill

Ashtanga, Web Project Management, Stakeholder Management, Strategy, Microsoft Office, Microsoft Excel, Microsoft Word, PowerPoint, English, Outlook, Photoshop, Strategic Planning, Editing, Social Media, Event Planning, Event Management, Inventory Management, Marketing, Windows, Social Media Marketing

Experience

Regional App & Web Manager

PURE Group

2020-2 - Present · 6 yrs 8 mos

Hong Kong SAR

UX/UI of mobile application & website

Assistant Digital Marketing Manager

CATALO Natural Health Science Group

2017-11 - 2019-12 · 2 yrs 2 mos

Hong Kong

• Develop and execute digital marketing strategies across different channels, including email, paid search, social media marketing, and web/landing pages. • Developing and managing digital marketing campaigns in line with the business strategy. • Develop and manage digital marketing campaigns utilizing a range of techniques including paid search, SEO, and PPC • Developing and managing digital marketing campaigns. • Develop and manage digital marketing campaigns utilizing a range of techniques including paid search, SEO, and PPC • Report on lead generation results, analyze digital marketing KPIs and optimize to ensure ROI is met • Creating an integrated digital marketing strategy • Analyze and evaluate the performance of the implemented digital marketing campaigns so as to improve campaign effectiveness and user experience