Advait Ramdasi

•Designed AI-driven personalization and discovery experiences in Figma for Salesforce Trailhead, supporting 3M+ global learners and projecting a 15% uplift in course completion through tailored content recommendations and optimized user flows. • Integrated Agentforce AI into search and discovery workflows, cutting time-to-content by 43% through contextual AI recommendations, intuitive UX patterns, and human-AI interaction design. • Translated machine learning capabilities into production-ready, high-fidelity prototypes using Figma, collaborating cross-functionally with product managers and engineers to accelerate roadmap delivery by two sprints. • Conducted user behavior analysis and A/B testing to refine personalization strategies, improving click-through rates by 25% and increasing user retention by 18%.

• Co-instructed 20+ students per semester in motion design for UI and interactive product experiences, using Figma and Adobe After Effects to bridge motion principles with real-world product interfaces and usability standards. • Designed and facilitated curriculum modules on micro-interactions, motion prototyping, and user feedback loops, resulting in a 25% improvement in student project outcomes and measurably stronger interaction design fundamentals. • Mentored students on applying motion design to product workflows, reinforcing principles of visual hierarchy, animation timing, and user-centered design thinking.

•Led end-to-end UX for ZEE5 Music, a 0-to-1 in-app product, owning the full design cycle from user research and information architecture through interaction design and developer handoff. • Improved content discoverability through interaction design and IA restructuring, doubling CTR from 0.39% to 0.89% within 60 days and boosting overall engagement by 15%. • Enhanced user decision-making by integrating IMDb ratings and contextual metadata into product flows, contributing to a 15% increase in content engagement across mobile and web platforms. • Executed A/B testing and behavioral analysis to optimize user journeys, improving retention by 18% and reducing drop-offs across key conversion funnels.

• Built and scaled a token-based design system across mobile, web, and CTV platforms using Figma, improving UI consistency by 40%, reducing development cycles by 25%, and establishing a single source of truth for cross-platform design. • Contributed to core product UX flows, including wireframing, high-fidelity prototyping, and design-to-dev handoff, reducing iteration cycles and accelerating release timelines by 25%. • Crafted user-centered interfaces that improved usability scores by 35%, increased session duration by 28%, and drove measurable engagement across large-scale content consumption experiences.