Adrian Salvadore

As CSO, I lead high-impact growth strategies for eCommerce and retail brands looking to scale across Canada & the United States. I work closely with EZShop's clients to identify untapped opportunities, optimize digital channels, and align marketing, tech, and operations with long-term business goals. From refining brand positioning to unlocking new revenue streams, my focus is driving sustainable, measurable results through sharp strategic execution. I'm essentially a growth marketer for EZShop's top revenue clients - assisting with client scaling, retaining, upselling & more. One of my most important roles is to act as EZShop's Sales Engineer for more complex, technical pitches & actively pitching two to six clients per month.

- Oversee all agency departments including: Ads, SEO, CRO, Web devs, Email and Social Media Management - Oversee 25+ team members - Develop internal processes - Develop new service offerings - Ensure financial viability of team/departments/projects - Ensure client & employee satisfaction

- Build eCommerce-focused digital marketing strategies (shopping focus) - Manage close to 100 eComm clients, ensuring a ROAS of 3+ - Weekly client onboarding meetings - Manage a small digital marketing team - Hire & train staff - Find and onboard relevant partners & technology - Develop EZShop’s internal marketing strategies

- Google Ads Audit - Google Ads Strategy & Management - Google Merchant Center Setup - Google Shopping

- Build & manage SEM accounts for clients across Canada - Automate optimizations & reporting - Team & client training on digital activities (Google Ads, Analytics, etc.)

With some upper-level moves, there's a worry about actual hands-on experience becoming outdated. Luckily, in addition to more managerial tasks as the Digital Marketing Supervisor, I can still continue to develop my technical skills, as well as acquire new skills! Here are some of my tasks: - Develop new & current vendor relationships - Evaluate & acquire tools - Develop the team's digital skills (SEM/SEO, social, programmatic, analytics, CRM, etc.) - Assist with digital hires - Pitch new clients (create slides + present) - Develop current business - Lead Montreal performance team & clients - Grow SEO practice - Digital campaign strategies - Manage paid search, SEO, email, display & YouTube campaigns for all Montreal clients - Hands-on with Google Ads + editor, Bing Ads + editor, Google Analytics, Google Data Studio, Google Search Console & SEMRush (new/learning) Currently working with clients in various verticals such as CPG, retail, ecomm, auto & more.

In June of 2018, my title changed from SEM/SEO Specialist to Senior Digital Specialist to better reflect my knowledge and experience within the agency (Montreal and Toronto). This new role has allowed me to take a step away from SEM/SEO-only projects toward a more managerial role across Google products and other digital Initiatives. I now manage two Digital Specialists, which oversee search and digital accounts across retail, auto, insurance, B2B & more. The beauty of working in digital is that no day is the same. Here's a glimpse of what a typical day might consist of: - Day-to-day campaign and project management - Use of DoubleClick Search - Google/Bing Shopping feed optimization - Report & analyze data (GA, Data Studio) - Strategizing annual & campaign-based SEM/SEO & digital strategies - Develop current business in Montreal - Discover new partners and tools - Train & educate the team (Montreal & Toronto) on search engine marketing & Google/Bing advertising - Assist & present agency pitches - Create and lead SEM/analytics workshops internally & with clients - Create & present PPT presentations - Audience strategizing & implementation: Google Ads, CRM, GA, E-comm for GA - Write case studies/articles

Over the last two years I’ve created personalized digital marketing workshops for schools and local SMBs. I give hands-on, 101-style search engine marketing, Google Ads & broader digital marketing workshops. All workshops come with a personalized resource guide AND a free 1 hour consultation. Contact me to grow your business or your skills!

SEO, SEM/PPC & Analytics consulting

-Sell contracts -Ensure client satisfaction

My roles at Catalyst as an Associate Account Manager: - Manage multiple search accounts on AdWords & Bing. Worked with Ecomm & non-ecomm clients. - Ran seasonal YouTube trueview/discovery campaigns for two major brands. - Work with both GA 360 & Omniture platforms on a frequent basis. - Manage client relations - Discover new digital marketing opportunities for our clients - Manage and create custom bid strategies on DS3 - Create and update weekly/monthly reports - Plan and implement SEM strategies

Campaign & ad localization for the Quebec market. Some of the brands included are: Mazda Volkswagen GoDaddy POM HSBC Ford Universal Pictures & more. Perform SEM & SEO Audits Manage multiple SEM accounts on Google AdWords and Bing. In charge of creating and optimizing paid search campaigns. YouTube (SEO) optimizations for Michelin & BFGoodrich. In charge of uploading videos & optimizing content.

-Translation -SEO Technical Audits - Search Engine Marketing (SEM) on Google and Bing