Adriano Silva
Sales Director (MEA, APAC and Spain) @ VTEX
About
"My greatest strength as a consultant is to be ignorant and ask a few questions." - Peter Drucker As a seasoned executive with 20+ years of senior leadership, I specialize in Sales and building B2B ecosystems, scaling global organizations, and delivering sustainable growth. Having worked across 70+ countries, I bring a proven ability to set a vision, inspire teams, and execute strategies that transform ambitious goals into measurable impact. My career spans leadership in sales, finance, e-commerce, services and cloud solutions, always underpinned by a disciplined focus on revenue growth, P&L management, EBITDA, and long-term value creation. At the core, I excel in forging strategic partnerships and developing interconnected business portfolios that fuel both regional leadership and international expansion. At VTEX, I currently serve as Head of Global Sales, where I’ve helped accelerate the platform’s rapid international expansion. My role includes driving global revenue strategy, sales enablement, operations, and solutions engineering, empowering enterprises to scale with our SaaS commerce platform for marketplace integration and order management. Beyond corporate leadership, I am an active board member and mentor, committed to developing high-performing teams and shaping future leaders. Fluent in English, Spanish, Portuguese and elementary Arabic, I thrive in cross-cultural environments and am passionate about leveraging innovation, collaboration, and talent development to deliver sustainable business impact. 👉 Let’s connect and explore opportunities to build and scale global businesses together.
United Arab Emirates
Dubai
Computer Software
Portuguese, Scalable Architecture, Pricing Analysis, Marketing Transformation, Business-to-Business (B2B), Magento, Customer Experience Design, Market Mapping, Digital Marketing Innovations, Cost Reduction Planning, CloudStack, Arabic, International M&A, Direct to Consumer Marketing, VTEX Platform, French, Balanced Scorecard, Fully bilingual English, Spanish, Emerging Leaders
Experience

Global Chief of Staff Team / CRO (Chief Revenue Officer) / Global Sales Enablement
Around the World
Supporting the Global Chief Revenue Officer to grow over 50 countries around the world -The world's biggest brands rely on VTEX to power their digital commerce transformation; -VTEX helps 2,500+ online stores to overcome their commerce challenges; Learn why Gartner named VTEX a Visionary in the 2021 Magic Quadrant for Digital Commerce. Seamlessly manage your digital commerce strategy with an all-in-one platform; - Build an online store: Use our extensive out-of-the-box capabilities to roll out your commerce operations with the fastest time-to-market. - Unite all your sales channels: Integrate orders and inventory across all channels in a cost-effective way for your business while optimizing fulfillment and delivery. - Setup your marketplace with third-party sellers: Test new revenue streams, expand your product offering, and become a one-stop-shop for your customers. - Compose and customize the best experience: Uncover an array of customization options with VTEX IO development platform to build unique customer experiences that can scale effortlessly. Let’s get started: Direct to Consumer (D2C); B2B Commerce; MarketPLace & Dropship; Omnichannel; LiveShopping and much more... everything integrated and native under the same platform. The VTEX team will guide you every step of the way

Institute Mentor / Advisor
Dubái, Emiratos Árabes Unidos
IMEXGO.org: Global Experts Institute is the largest entrepreneurs networking formed by more than 100k professionals, private equity, board members, business owners, influencers, students, and experts from different sectors and with presence in more than 20 countries.

VP, Head of Sales, Tech and Consulting Services
Ciudad de México, México
Builds market position in LATAM by locating, developing, defining, negotiating, closing business relationships and selling directly out M&A, Advisory and Consulting services to different C-levels and decision makers from different market segments: Big Corporations, SMBs and Private Equities. Ecommerce, CRM for pipeline and leads follow-up.

Sr. Global Sales and Business Development VP
Dallas, Texas, Estados Unidos
Reporting to the Iberia-LATAM and Global CEO I was in charge of: - Regional Sales Quote Achievement - Investor's Relation Deck Preparation - X-Region New Projects Management; New Customers Sales Development for Iberia-Latam region; Customer Key Account Management and End-to-End M&A Process and PMI (Post-Merger Integration) Management - Responsible for releasing the CRM software solution together with all the stakeholders, resulting in sales process standardization and uniform revenue recognition allowing management to begin accurate real-time forecasting

Iberia-Latam Sales, Business Development and M&A Sr. Director
Gran Santiago, Región Metropolitana de Santiago, Chile
Working as liason among C-Levels and Sales/Financial/Operational teams: New Business Projects; Sales / Commercial Growth Strategy; Countries Business and Budget Plans Review; - Responsible for driving business growth opportunities within the region (LATAM countries); Successful Profitable Innovation Game Award Program (Garage of Ideas - Unique Corporate Innovation Program and methodology by using some entrepreneurship, social networking, collaboration, leadership engagement and gamification concepts);

Head of LATAM Corporate Strategy, Sales and Market Intelligence (Office of the CEO), Sr. Director
Berlin, Germany
As a Sr. Strategy and Market Intelligence Consultant under the Global and Brazil Cluster Corporate Strategy department which used to report directly to the CEO in Brazil and HQ in Germany, I was charge of all strategic planning process and activities, Investor's relation Deck Preparation, new business opportunities, implementation of market intelligence methodologies in order to provide insights, contents, sales opportunities analysis to the 3 sectors and 40 business units: Energy, Industry, Healthcare, in additional to support on M&A activities.

Head of Global Sales and Market Intelligence (Smelter Commodities Lead), Sr. Director
Pittsburgh, Pennsylvania, United States
Reporting to USA HQ I was responsible for providing market intelligence to the global CRM for commodity managers on energy and carbon commodities related to smelting aluminum process. -Engaging and supporting sourcing director/managers on the global monthly commodities conferences and negotiating strategy with Global CPO (Chief Procurement Officer) to anticipate future market movements and set action plans through early warnings, macro and micro environment indicators, complex price analysis, what-if scenarios, supply demand, market drivers mapping, cost models, financial risk (financial statement), competitors and suppliers battlefield analysis, as well as analyzing opportunities and risks from emerging markets (China, Russia, Middle East, India, Brazil); -Teaming up on Strategic Projects and Consulting Services with McKinsey Company and Presentations for the executive board.

Sr Global Sales & Marketing Intelligence Analyst
São Paulo Area, Brazil
RED (Right Execution Daily) CRM Implementation: Commercial Business Intelligence System Revenue Management Several Marketing Research for beverage drinks and non-carb categories Acquisition Analysis of Integration of Jugos DelValle: Business and Products Synergies Analysis

Sr. Americas and Global Strategy, Finance and Business Planning Analyst
São Paulo y alrededores
- Analyze business opportunities upon the outsourcing contract manufacturing process for new products or new markets, in a way that it enabled exporting to neighboring countries in Latam; - Full implementation of BSC balanced scorecard across the IPG Mercosul Operations; Notable Achievements - Successfully implemented a business plan and feasibility analysis for new products introduction for 5 years consecutive on multifunctional printers, photo smart and single function printers. - Executed plan and complex analysis for cost reduction on MPC (Manufactured product Cost) in Procurement and Sourcing for Americas region. In additional strong support in analysis across all life cycle of products from suppliers to sales channel: sales forecast analysis, pricing, market and competition analysis, P&L, market share, budget and cost control, positioning, distribution channels analysis, research analysis (IDC, Gartner, News);

Global Trainee Program (Consulting Internship program) - McKinsey Mentoring
Management Consulting for Largest Oil Company and Beverage Companies in Latin America Assessed business strategies of clients, including analysis of working capital, process workflows, and financial inefficiency and new business opportunities.
Education

Artificial Intelligence
The growing applications of AI have made society aware of both its inherent challenges and the ways in which it’s starting to change the future of work across occupations. In order to understand AI and its true potential, people need to firmly grasp how this technology works and its implications for businesses. The Oxford Artificial Intelligence Programme from Saïd Business School, University of Oxford aims to provide you with a sound understanding of AI: its history, functionality, capabilities, and limitations.

Sales
The Senior Management Program: Chief Commercial Officer is a program aimed at Commercial Directors, Sales Directors, and Senior Managers who want to have a high impact on the sales of their organizations. Through the program, you will learn about the latest trends that impact the sales function and you will develop the necessary skills to lead the commercial transformation of your organization.

Introduction to Web Development Web vs. App Development, Webpage - A Building Block of Web Development, Traditional vs. Modern Web App, Server Side Coding Technologies Introduction to MERN Stack Introduction to Node JS, Express JS, MongoDB, React, Understanding a Basic MERN Application Introduction to Git Various Operations in Git - Git Init, Git Pull, Git Commit,Git Add, Git Push, Gif Merge, Gif Diff Setting up the System Installation of VS Code, GitHub, MongoDB Compass Link: https://onlineexeced.mccombs.utexas.edu/online-full-stack-software-development-course

Emerging Leadership
Master the core business areas every manager needs to know Build organizational, team management, and networking skills Understand how managers interact across business functions Improve your collaboration and presentation skills Develop a project that addresses an organizational challenge Identify your operational and strategic gaps

Information Technology
Learning Goals Understand what skills and knowledge are required to be a good solution architect Understand reverse engineering mindset and how to apply it to tackle barriers and hurdles in the solution design process to enable business revenue Understanding Solution Engineering Vs Solution Architecture

Business Administration and Management, General
Designed by the renowned Harvard Kennedy School faculty, the Public Leadership Credential is an online professional credential program that gives change-makers the skills and knowledge necessary to advance the public good and make an immediate impact in their communities.
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