Adrian Marcelo Cueva

Reporting to: Operations Director, Mexico Responsible for: End-to-end integrated supply chain operations, including Demand Planning (DP), Master Production Scheduling (MPS), Material Requirement Planning (MRP), Distribution Requirements Planning (DRP), and logistics back office. Led transportation management, inventory planning, and cross-functional alignment with Sales and Operations. Main Achievements: -Reduced freight-to-sales ratio to below 10%, setting a new company benchmark in cost efficiency. -Designed and implemented carrier management policies, raw material supply control, distribution processes, and performance metrics across 9 plants. -Strengthened team alignment and motivation, ensuring clarity of roles and connection to organizational objectives.

Responsible for: Developing and executing the landside planning model, ensuring integration of demand planning, transportation capacity (supply vs demand), and cross-functional alignment to drive operational efficiency and growth, while designing disruptive service proposals with time-responsive and multimodal transportation solutions. Main Achievements: - Raised service level to 96% avg., setting a new benchmark in landside operations. - Increased Carrier Haulage share, capturing a larger portion of inland transportation from vessel discharges and achieving budget and ROFO targets. - Strengthened team alignment, ensuring clarity of organizational objectives and fostering collaborative problem-solving.

Responsible for: P&L ownership of cross-border services (Mexico–US–Canada), including service design, operational execution, fiscal/legal compliance, and sales integration of 110 sales managers. Coordinated Sales, Operations, and Procurement teams to scale the business model and ensure profitability. Main Achievements: - Scaled cross-border business 10x in 2021 and 4x in 2022, making it a core growth driver and base for future acquisitions. - Developed a sales model and training program, enabling teams to master cross-border services, structure effective customer meetings, and manage pipeline. - Launched intermodal and transload services combining vessel, truck and rail to boost adoption and revenue.

o Developed new strategies to obtain new customers, through new business, up-selling or cross-selling o Coordinated with procurement, operations, legal, and administration, particularly regarding new bids. Responsibilities included making all team members work for the same objective, pitching our products and services, and ensuring the team understands our customer’s needs o Conducted new project meetings and fostered a collaborative environment to guarantee the best results and a great customer relationship o Analyzed procurement rates in order to develop customer proposals in which we demonstrated why our price level was justified by our quality service o Visited customers or hosted customer meetings in Solistica to promote our brand and offer our services