Adrian R Diaz Fernandez

• Led the digital transformation of the eCommerce channel through SAP Commerce Cloud and Emarsys, enabling an omnichannel experience integrated with sales, marketing, and operations. • Digitalized the commercial force through the adoption of SAP Sales Cloud, enhancing opportunity tracking, client visibility, and sales efficiency. • Directed the development of the corporate data lake using AWS and executive dashboards in Quicksight, reducing data analysis time by 70%. • Implemented AWS Connect to optimize the contact center, significantly reducing operational costs and improving customer service. • Launched the company’s AI strategy, including internal chatbot use cases and strategic ChatGPT training for key leaders. • Strengthened the cybersecurity framework by onboarding specialized talent and defining a comprehensive improvement plan. • Repositioned the IT department as a strategic business partner with increased influence in cross-functional decision-making. • Currently leading the planning and assessment for a future SAP S/4HANA migration, with a focus on minimizing operational impact.

• Led the modernization of the group’s digital ecosystem, including websites, mobile apps, payment engines, NPS, and OTA integration, driving digital channel growth. • Implemented agile methodologies in Project, Development, and QA teams, improving delivery time and solution quality. • Structured the IT PMO and defined a prioritization model aligned with business areas. • Redesigned ETN’s portal and relaunched Costaline’s site, increasing digital sales by 20% and 60%, respectively. • Designed and launched ETN and Costaline’s mobile apps (iOS and Android), generating over USD $250,000 in new revenue in the first quarter. • Negotiated and implemented SAP Advanced Treasury, reducing banking fees by 50% and avoiding more expensive cloud-based alternatives (30% savings). • Expanded SAP usage across the group, including accounting automation and bank reconciliation. • Reduced IT payroll costs by 10% by redistributing responsibilities based on team capability analysis.

• Defined the global IT applications strategy and led enterprise architecture at the corporate level. • Designed the 5-year SAP roadmap, consolidating 8 ECC platforms into 2 S/4HANA instances; negotiated a $61M global agreement without increasing license costs. • Established the global PMO and BI/data governance program, enhancing execution of strategic initiatives. • Participated in the leadership team for SAP BPC and SAP Concur implementations, aligning financial and travel processes to global standards. • Reduced application portfolio complexity and cost by 30% through strategic rationalization.

• Led the regional IT team across LATAM, the US, and the UK, supporting 6,500 users across 40 sites. • Managed five SAP ECC platforms and core systems, maintaining SLA performance above 95%. • Promoted SAP Fiori and HANA Cloud Platform to enable mobility for critical business processes. • Renegotiated SAP’s global agreement, reducing maintenance costs by 10% and securing $10M in licensing value.

• Standardized the IT operating model across 10 manufacturing plants. • Led the deployment of Office 365 to boost collaboration and mobility. • Improved cybersecurity by 75% through new policies and tooling

• Designed and led the development of Truperenlinea, a B2B platform that transformed distributor and sales operations. Automated manual order entry, enabling real-time order capture, delivery tracking, payment processing, purchase history, and visit scheduling. • The system became a benchmark in the hardware sector for integrating commercial processes, improving customer experience, and accelerating operations through technology. • Raised IT service level from 85% to 97% by modernizing infrastructure and optimizing SAP operations. • Implemented offline mobile solutions for the sales force and SAP Business One for wholesalers, reducing costs and increasing productivity. • Repositioned IT as a strategic business partner through a complete organizational and technological transformation.

• Led the creation and development of the company’s Analysis and Programming department. • Automated retail sales and mobile salesforce processes, improving operational efficiency. • Directed the selection and full implementation of SAP R/3 across all business areas in under one year. • Configured and administered SAP MM, Basis, and ABAP development modules throughout the deployment lifecycle. • Led the migration from SAP R/3 version 3.0F to 4.6C with zero disruption to business operations. • Designed and implemented a custom sales system for retail locations and mobile sales teams, streamlining field operations and transaction management.

Programa in-Company Grupo Construlita & Needed "Digital Learning Lab", con una duración de 84 horas