Adrian Tennant

Leading Bigeye's mission as a strategy-led, full-service creative agency, growing brands globally.

- Leveraged behavioral and attitudinal data to refine market targeting for Bigeye's clients. - Built out tools and processes using primary and secondary data. - Developed briefs to inform media planning and inspire creative. - Tested and validated comms plans with research. - Developed and hosted weekly podcast, IN CLEAR FOCUS.

Led the digital team for the agency's long-standing, high profile client, Publix Supermarkets. - Focused on integrating audience segmentation modeling and dynamic creative within a complex MarTech stack. - Oversaw digital operations to drive the account's strategic business objectives and profitability goals. - Fostered collaborative relationships with cross-functional agency and client teams, including strategy, account management, media, analytics, technical program management, and production. - Managed departmental forecasting, engagement planning, and seamless integration of digital services.

Co-founder of Blue Kite Insight, a neuromarketing research firm, analyzing human attention, emotion, and behavior in response to marketing and advertising. - Actionable insights helped clients optimize existing sales and marketing tactics, enhance customer experience, and identify new revenue opportunities. - Created a multisensory, mixed methods approach blending digital user experience, psychology, and neuroscience to uncover what people do, see and feel. - Led the design of studies testing creative concepts, measuring explicit and implicit recall, identifying optimal presentation, functionality, and layouts for digital and traditional media. - Exited when agency changed ownership.

Senior executive position, promoted three times during tenure, guiding teams of subject matter experts in supervised departments. - Led a digital transformation program for the agency, integrating UX, digital and technology-based client strategy, production and media planning to strengthen client retention and revenue performance, with responsibility for digital P&L. - Managed digital media, marketing analytics, digital UX design, and project management teams. - Developed and presented strategic digital marketing and e-commerce roadmaps to prospects, key clients, and stakeholders. - Fostered tight collaboration and operational consistency in digital, traditional print and broadcast teams across two regional offices and an extended network of near-shore and offshore independent contractors. - Spearheaded the adoption of programmatic digital media buying, placements with OTT services, integration of social media in campaigns, mobile-first responsive and adaptive development, and advanced approaches to attribution modeling.

Founded a boutique digital consultancy specializing in SEO, SEM, and user-centered design solutions for travel and hospitality clients. - Managed engagements with clients including convention and visitor bureaus, independently-owned hotels, visitor attractions, and vacation home rentals.

Initially hired as a consultant, became general manager, expanding the regional agency’s digital marketing and analytics practice and increasing revenue. - Consistently attracted and retained clients in travel and hospitality by developing digital marketing services, including usability testing, PPC campaign landing page and microsite development. - Led pitches and won accounts including Visit Central Florida, Amelia Island CVB, and Buena Vista Hospitality Group. - Designed e-commerce sites for regional attractions and SMBs. - Managed 15 subject matter experts in key disciplines, directed marketing processes, led business development and spoke at HSMAI events.

Established a pioneering digital solutions agency that attracted international clients; achieved consistent, significant revenue growth for almost a decade prior to acquisition in 2005. - Won and retained key accounts; designing, executing, and managing enterprise development solutions for Anglia Television, Meridian Broadcasting, Premier Radio, Community Channel, GE Capital, ChapStick, Centrum, Twinings, McVitie's, Eurostar, P&O Ferries, several regional NHS authorities, National Air Traffic Services, and the Royal Institute of International Affairs at Chatham House. - Designed innovative, HTML-based broadcast programming menu interface for conditional access provider, NDS. - Managed team of 25 responsible for project management, information architecture, UX, content development and management, streaming media, email marketing, technical development, and hosting. - Audi Innovation Awards judge.

Led high-visibility on-air, off-air marketing and non-linear content projects for national TV broadcasters. - For ITV: one of the first European TV professionals to use AVID’s non-linear editing program in commercial production; wrote, edited and produced upfront presentations for national and international press. - For British Telecom (BT): directed all interstitial presentation and promotional content and designed menu interfaces for revolutionary video-on-demand service trialed in London and Cambridge. A pre-Internet video-on-demand service, predicting many features common in today’s streaming media platforms. - For Philips: led development of non-linear kiosk application based on the company’s CD-i platform using hypermedia programming; supported sales at MIPCOM international broadcast event in Cannes.

Created and led a high-performing team of on-air promotions and presentation professionals to launch and grow viewership of four cable and satellite channels broadcast to multiple European countries. - Wrote and directed on-air promos translated into 6 languages for transmission. - Developed on-air visual branding for program stacks (e.g. SHARK WEEK). - Produced on-air specials to launch international Discovery program events. - Collaborated with international colleagues to launch themed CD-ROMs.