
Adrian C.
General Manager & Country Leader - Spain and Portugal @ Hitachi Vantara
About
I build alignment where complexity normally creates friction.Over the past 25+ years, I’ve led enterprise growth, transformation, and strategic GTM execution across the U.S., EMEA, and global markets—operating at the intersection of enterprise infrastructure, SaaS, cloud, AI, and modern consumption-based business models.My career has consistently centered around helping organizations navigate transition: from legacy to modern platforms, from siloed execution to accountable operating cultures, and from transactional selling to long-term strategic partnership. Along the way, I’ve led record-setting ARR and SaaS initiatives, multi-million-dollar enterprise transformation programs, and high-growth expansion across complex international markets and globally distributed teams.What differentiates my leadership style is the ability to bridge worlds that often struggle to align—business and technology, strategy and execution, operational rigor and human motivation, global expectations and local culture. Fluent in English and Spanish, with working knowledge of French, Italian, and Portuguese, I’ve spent my career building trust, accelerating execution, and creating momentum across highly diverse organizations and leadership teams.I believe the strongest organizations are built when accountability, culture, operational discipline, and human connection reinforce one another—not compete with one another.
Spain
Madrid
Computer Software
Platform as a Service (PAAS), Cloud-Native Architecture, Strategic Leadership, International Business, Digital Transformation, Sales Leadership, Communication, Executive Presentation Skills, Data, Hybrid Cloud, Business Analysis, Market Analysis, Revenue Forecasting, Security, GRC, Storage, Virtualization, VMware, Messaging, Cloud Computing
Experience

General Manager & Country Leader - Spain and Portugal
Greater Madrid Metropolitan Area
Leading Hitachi Vantara’s business across Spain & Portugal with responsibility for strategic growth, organizational leadership, customer engagement, and market execution across the Iberian peninsula. Focused on helping enterprise organizations modernize toward AI-ready, cloud-native operating models through sovereign data platforms, workload portability, infrastructure transformation, and strategic ecosystem partnerships across open and traditional (Mainframe) enterprise environments. Driving a more agile, customer-centric, and growth-oriented organization by aligning leadership, talent, and execution around long-term market transformation opportunities.
Adrian C.'s Contact Information
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