Adrian Barrin

Digital marketing agency for artists - we've helped over 1,000+ artists to monetize their passion. • Handled all aspects of the business - grew the team to 6 employees, built the infrastructure, systematized all the processes, managed all cashflow, build our company CRM, monitored KPIs of the team, lead all team meetings, handled all sales and negotiation, as well as handled all content, creatives, and ad campaigns for our clients. • Managed campaigns that brought clients over $100,000 in product sales • Helped 25 artists and brands grow past 10k Instagram followers, organically • Grew 7 artists to over 100,000 Spotify streams using paid and content marketing • Built funnels for clients which helped them increase ACV by 35%, resulting in over 10k a month in additional sales • Organized artist and brand events with 500+ guests • Consult, coach, and advise artists, brands, and entrepreneurs on the best practices for branding, sales, and business development About: We believe that through people and their ability to freely express themselves the world becomes an adventurous and enticing place. Through art, design, fashion, and music, each person can connect and share with others their own experiences. We believe that creativity is the essence of development and we want to help as many as we can make a difference. Artlet is the platform where we get to meet creatives and the products of their imagination. It's our mission to give as many talented artists the opportunity to showcase their work, resulting in more exposure and recognition.

• Created marketing strategies, automation, budget projections, reports, and SOPs for clients – this has improved clients’ productivity and organization by 10x. • Built, managed, and executed paid ads, including end-to-end funnels, which continued to increase the number of leads, followers, and sales month over month. • Tracked, retargeted, split tested, and optimized paid ad campaigns to continually lower cost/conversion rate and increase closed-won cases. About: SelectFew’s mission is to bring hope back to marketing through innovative growth systems, powered by authentic human relationships and fueled by tech. We exist to improve the quality of the lives of both the clients who trust us to grow their businesses, and the expert service providers that we work with to do that, through honest and innovative marketing.

• Spearheaded the identification and proposal of campaign opportunities, conducted in-depth audience research, and meticulously segmented target demographics. Proficiently selected an optimal channel mix and devised messaging strategies consistently delivering outstanding results. • Set up and launched 100+ campaigns for various clients, overseeing and managing over $1,000,000 in ad spend. Streamlined the launch process, ensuring campaigns were executed flawlessly. • Proactively managed campaigns, evaluating performance and executing optimizations that consistently improved results — used data-driven insights to fine-tune strategies and achieve optimal ROI. • Crafted comprehensive paid search and display media strategies that aligned with clients' overall marketing and business goals. Ensured that paid media activities were driven by a deep understanding of the client's broader strategy and objectives. • Managed various aspects of paid media, including keyword research, budget management, bid optimizations, ad copywriting, and implementation of testing strategies. Successfully navigated platforms like Google Ads, Bing, Google Display Network, Pandora, Spotify, Tremor, and Programmatic Display Partners. • Analyzed and created performance data reports that consistently demonstrated campaign performance while recommending ways of improvement across all ad variables (creatives, copy, headlines, etc). About Fathom We're Fathom. We're digital marketers who believe strong strategy starts with deep roots--in our clients'​ business, in digital, and in outcomes. We partner with CMOs and senior marketing leaders across education, B2B services, technology and SaaS, healthcare and wellness, financial services and manufacturing verticals. It's about you, it's about us, it's about what we'll do together.

Manhattan high-end luxury real estate sales and marketing agency. • Drove $7,000,000 in luxury property sales in the Financial District and other luxury skyrise - closed over 80+ rental properties • Created marketing automation for email, SMS, social media, retargeting, and property listings that generated over 3000 leads per month for the agents • Increased organic Google search ranking as a credible NYC real estate brokerage by leading SEO and backlinks campaigns • Featured in an episode of the Million Dollar Listing. About: NYRENTOWNSELL is a one-stop destination for all your property needs, like buying, renting, and selling. We are a team of professional real estate experts and tech professionals to simplify property listing and search. We take pride in being one of the trusted platforms when it comes to fulfilling property requirements in NYC.

• Conducted A/B Split Testing of ad copy and landing pages to increase CTR, lower CPC, and increase conversions. • Identified segmented retargeting opportunities through the CRM database of over 30,000 contacts and 10 segmented marketing lists. • Developed website using HTML5/CSS3 and Ruby, tracked and improved email marketing efforts • Assisted with the face-to-face pitching of restaurant owners, as well as, created online surveys and social media growth campaigns About: Gebni is a Food Ordering App applying a real time market pricing approach to online takeout orders to solve the issues of Food Waste and slow hour sales. Gebni uses technology to instantly adjust item prices, according to real time data points of supply and demand dynamics, within margins pre-specified by the restaurant to allow for optimal pricing practices. We believe that lowering financial entry barriers for hundreds of thousands of priced-out customers would help boost sales and reduce waste generated from unsold excess inventory.

• Identified market placements and targeted demographic segments through competitive analysis and other hard data resources. • Handled content design and marketing efforts on multiple social media channels. • Analyzed and optimized ongoing campaigns, reporting to clients and key stakeholders regarding the progress and pivots for their campaigns. • Produced high-quality advertisements that resulted in over 250 qualified leads per month. • Complete full sales cycle management (e.g., prospecting leads, cold calling, pitching, managing a CRM, maintaining a sales pipeline, and closing) • Made roughly 100 dials a day via Salesforce to small brick-n-mortar businesses nationwide, negotiating with owners – 25% demo closing ratio • Consulted, ran demos and sold to small business owners a social media management solution that would help them to get more customers organically About: Main Street Hub is the voice of more local businesses than any other company. Utilizing its proprietary technology, the company offers a unique “do-it-for-you” marketing platform that integrates social media, customer reviews, web, and email marketing to help local businesses get more customers and keep them coming back, while saving them valuable time. Their team of dedicated, bright, positive people from all backgrounds is on a mission to create thriving local economies and help merchants and customers discover community.

• Pacing over 120% of quarterly sales revenue goal and a perfect WSI for the 200+ accounts ($85K+) acquired in first 4 months • Meet with customers and prospects to develop an understanding of their financial objectives and needs, ensuring their problems and inquiries are resolved appropriately, referring to partners if necessary • Manage accounts, perform maintenance and operational diligence, and reconcile customers’ confidential information • Cross-sell products to provide customers with a multi-level service, selling value and benefits of suggested alternatives • Open and close branch, train newer members, enforce compliance procedures, and manage bank’s cash inventory

• Cash Trading: Directly assisted traders with research (e.g. REIT, bankruptcy, ADR, lawsuits, EDGAR), as well as created a few programs in R that analyzes ADR stock prices, to help predict future price movement • Trade Strategy: Created a program that analyzes all international ETF price movement, vs. NAV, and used its graph to help predict the profitability of the ETF trading team, this information was presented to clients • Stock Loans: Fulfilled clients borrow and loan request, via IM or over the phone, and validated each transaction • Data Science: Assisted in the development of a program that presents graphical animations of data from KCG's database • Commission Recapture: Helped the team with commission reconciliation, verifying commission distributions were accurate • Risk: Helped team evaluate portfolio risk of other institutions, to determine if they were worth holding

• PowerTen Award: Received due to acquiring 10 new clients within my first month, thus helping the office win top 5 internship program in the country • Developed strategies and presented to clients an analysis consisting of both investment and insurance products • Built and managed a financial planning clientele book, with over 300 cold calls and follow ups per week

Help Desk and Ed Tech • Assisted students and faculty with a range of technological difficulties • Identified, solved and taught users about hardware and software issues • Supported various applications; mainly Mozilla Firefox, Thunderbird, Microsoft Office Suite and Google Chrome • Supported various operating systems; mainly Microsoft Windows XP, Vista, 7, 8, 10 and OS X 10.4 (Tiger) to 10.9 (Mavericks) • Acted as liaison between users and IT staff to solve department-specific issues • Maintain records of computer repair and technical support requests to track current work and form a solution knowledge base • Trained, supervised, and hired new Helpdesk staff • Diagnosed and replaced HP, Gateway, Toshiba, and Dell hard drives, system boards, RAM, DVD drives, and LCDs • Diagnosed and replaced Apple computers hard drives, RAM and Airport cards • Installed and troubleshot network printers • Setup and troubleshot audio, lighting, and DJ equipment for student and campus event