Adriana Rocha de la Llave

• I help companies and founders get unstuck by creating new business funnels to drive leads organically and increases their sales at the same time. • My clientele includes local and international brands in the events and talent acquisition realms. I can assist you by setting achievable business goals and creating a strategic plan to drive engagement with prospects fast. • Host and moderate dynamic online webinars, keeping audiences hooked and reinforcing brand expertise. • Create and execute event promotion strategies that boost attendance and ensure the right people show up through social media campaigns. • Took ownership of lead generation campaigns to deliver qualified and ready to convert prospects. • Produce sharp, audience-focused content that fits brand goals and speaks directly to potential clients.

- Strategic consultant supporting sales, partnerships, and growth for an Indigenous-led creative and events organization. - Build and manage relationships with sponsors, partners, and collaborators to expand funding, visibility, and long-term impact. - Act as a brand ambassador representing 2 Rivers Remix in meetings, events, and industry conversations. - Support event execution and partner coordination to deliver meaningful, community-centered experiences. - Collaborate with leadership on proposals, positioning, and strategic initiatives to scale the organization sustainably.

- I lead sales strategy and relationship management to support the production of events ranging from small-scale activations to large productions for corporate and entertainment events. - Build and maintain strong relationships with clients, partners, and collaborators to drive repeat business and long-term partnerships. - Collaborate with production and operations teams to translate client needs into clear, actionable event plans and proposals. - Support business development efforts by identifying new opportunities across corporate, community, and creative event spaces. - Act as a key point of contact for clients throughout the sales and planning process, ensuring clear communication, alignment, and trust. - Contribute to pricing, proposals, and deal structuring to support sustainable growth while maintaining high production standards.

• Sharing insights as a successful graduate of the program to support professionals in their career journey • Assessing individual job seekers’ challenges to land interviews and receive job offers • Making sure every professional feels heard, supported, and confident navigating their job search • Helping maintain a high standard of care, empathy, and outcomes for every professional we meet

• I take my clients from 'I want to go somewhere' to 'That was the best trip ever' managing everything from their first consult to their safe return. • Craft personalized travel experiences that go beyond the basics, designing custom itineraries and handling every detail, making each trip unforgettable. • Found a niche in planning honeymoons, destination weddings, and bachelorette getaways offering curated experiences that make milestone moments unforgettable. • Negotiate exclusive perks with travel partners worldwide, think room upgrades, special experiences, and VIP treatment. • Always stay ahead of travel trends to deliver fresh, exciting itineraries that inspire and drive bookings. • Build lasting client relationships through open communication, thoughtful recommendations, and always going the extra mile.

• Coordinated and oversaw the logistics of over 40 in-person and virtual events including: Awards Gala, Young Professional’s Conference, AGM, Board retreat, the Transportation Conference, and breakfast seminars across BC. • Prepared events and project documents assigning deliverables for team members ensuring all goals were accomplished on time. • Produced and tracked Accounts Receivable for the association and paid all suppliers and vendors. • Managed the office operations and maintained efficient facility and supplier relationships. • Assisted in creating sponsorship programs for events exceeding our target goals of 100k for our Awards and Transportation conference respectively. • Acted as the primary contact for different engineering Committees and as a Learning Liaison for ACEC’S Leadership Program

- Created processes for project deliverables by documenting and tracking progress and goals for the team. - Assisted the Payroll department with administrative support and office management. - Responsible for onboarding employees ensuring proper access to their accounts and different contracts. - Prepared meetings and managed the calendar of multiple directors, documenting things accordingly. - Organized agendas, logistics, project deliverables, and other documentation as required.

- Took end-to-end responsibility of 30+ events per year delivering high-quality results under strict deadlines. - Increased the Marketing ROI by planning a 3-day Sales Kickoff leading to higher involvement from 12 different vendors. - Helped secure $51,000 worth of sponsorship and donations from 24 technology vendors used for client appreciation events. - Organized in-person and virtual events including conferences, staff parties, tradeshows, webinars and more. - In charge of budgeting, designing invitations, generating target lists, and driving attendance via email and calls. - Assisted the sales department with lead generation and pre-qualified potential leads by assessing their business needs. - Created and designed marketing materials and content to communicate brand messaging.

- Managed the calendar of 12+ technicians across BC and Alberta and wrote business reports to improve productivity. - Consistently exceeded monthly targets with zero errors by analyzing over 50 tickets per day to resolve clients’ technical issues. - Assisted with transition projects by documenting and testing processes when the company acquired health clients in Alberta - Became head of the education department and created new and improved methods for best practices.

- Organized a Fundraising event to help rural youth in Zambia and collected over $5,000 worth of donations. - Prospected and cold-called businesses to collect silent auction items. - Created an event plan with all needed deliverables, including budgets and timelines.

- In charge of setting up and arranging viewing floors for our weekly and specialty events. - Kept track of inventory and categorized different items of interest to design catalogs. - Welcomed guests and auction participants, answered their questions, and assisted them as needed.