Adriana Hidalgo

• Own weekly and monthly marketing reporting, tracking KPIs across organic, paid, and influencer channels. • Analyze performance data to identify trends and recommend strategic optimizations. • Manage end-to-end influencer partnerships, including sourcing, vetting, outreach, and negotiation. • Oversee affiliate and gifting programs through ShopMy, tracking links, commission performance, and ROI. • Coordinate whitelisting partnerships and paid amplification to maximize creator content performance.

• Led 3 influencer marketing campaigns, managing creators aligned with brand goals. • Scouted 300+ influencers and secured 150+ trade partnerships to grow reach. • Managed outreach, gifting, and affiliate tracking via ShopMy. • Executed 3+ weekly whitelisting ad partnerships on TikTok and Instagram. • Supported YouTube and Pinterest content uploads while maintaining brand consistency. • Drove daily community engagement and analyzed insights to optimize strategy.

• Collaborate with cross-functional team to develop and execute integrated marketing campaigns for female-founded brands • Contribute to content ideation, competitive analysis, and multi-platform campaign strategy • Create social media content and draft email newsletters to support brand growth • Conduct market research to inform positioning and campaign direction • Analyze campaign performance data to optimize strategy and improve results • Utilize SEMrush for keyword research and SEO analysis • Manage workflows and team collaboration through Monday.com • Support email marketing initiatives using Beehiiv

• Served as first point of contact, ensuring a welcoming and seamless client experience • Managed front desk operations, scheduling, and daily administrative coordination • Assisted with social media content creation and brand storytelling • Developed and supported strategic marketing campaigns • Scheduled posts and managed content calendars • Engaged with online audience to strengthen community relationships and brand presence • Helped align in-person client experience with digital brand voice

• Stepped in for regular teachers to deliver engaging, structured lessons across various subjects • Maintained a positive, inclusive, and supportive classroom environment • Adapted quickly to different grade levels and learning styles • Managed classroom behavior while ensuring continuity in student learning • Collaborated with faculty and staff to meet students’ educational needs • Fostered a structured environment that supported academic success

• Serve on the Associate Board for NAMI Chicago, supporting mental health advocacy initiatives • Help extend the organization’s mission to younger audiences across Chicagoland • Support and participate in networking events, guided conversations, and wellness experiences • Advocate for mental health awareness and work to reduce stigma in the community • Foster meaningful connections while promoting education and access to resources

• Issued identification cards to authorized users and handled money transactions to student accounts.

• Interned as a Group Therapy Counselor supporting adolescent and adult mental health clients • Observed and documented mood changes and behavioral patterns • Maintained accurate, up-to-date client records through detailed clinical note writing and editing • Assisted in monitoring client progress and supporting therapeutic goals • Contributed to a structured and supportive group therapy environment