Adriana Wheeler
Chief Commercial Officer (CCO) @ On Hand Distribution
About
Chief Commercial Officer (CCO) | Revenue & Growth Strategy I lead commercial strategy that drives profitable, scalable growth. My focus is aligning revenue, operations, and market positioning to protect margins and accelerate expansion — particularly during periods of acquisition, restructuring, or rapid scale. I build the commercial infrastructure behind sustainable growth: • Revenue architecture & pricing strategy • Market expansion & business development • Post-acquisition integration • Leadership alignment & operational clarity Growth is not just about top-line revenue — it’s about structure, discipline, and execution.
United States
Avenel
Management Consulting
Business Development, Business Strategy, Leadership Development, Organizational Leadership, Start-up Leadership, Transportation Management, Dispatching, Educational Leadership, Supply Chain Management, Operational Excellence, Business Ownership, Sales Management, Operations Management, Customer Relationship Management (CRM), Contract Negotiation, New Business Development, Process Improvement, Microsoft Office, Time Management, Nonprofits
Experience

Chief Commercial Officer (CCO)
Avenel, New Jersey, United States
On Hand Distribution is a port-adjacent warehousing and transportation company serving importers, manufacturers, and industrial distributors throughout the NY/NJ market. Initially engaged to assess commercial performance and operational structure, I led a full strategic reset of the organization — redesigning pricing frameworks, standardizing processes across three locations, and rebuilding the team to support scalable growth. Key focus areas include: • Revenue strategy & commercial expansion • Strategic partnerships & enterprise client development • Pricing structure & profitability optimization • Cross-functional alignment between operations and sales • KPI development and performance accountability Through structural redesign, disciplined hiring, and implementation of standardized operating systems, we significantly increased operational efficiency and tripled company profitability. Today, I oversee all commercial strategy and market-facing initiatives, ensuring alignment between service delivery, client expectations, and long-term growth.

Co-Owner
On Hand Transportation LLC
Avenel, New Jersey, United States
On Hand Transportation LLC is an extension of On Hand Distribution LLC, a 3PL seeking to provide exceptional solutions to all of your supply chain needs.

Co-Owner & Founder
On Hand Solutions LLC
Recruitment specialist and supply chain consultant.

Manager
Union, New Jersey, United States
Currently I manage the PO Management team for buybuyBaby- ensuring each PO Specialist is aligned with the needs of the business to track POs and work alongside vendors to ensure compliance and proper management of inventory. In this role I have developed a process for the management of orders placed by the furniture department. Requiring the development and management of new reporting specific to furniture. This work requires cross-functional collaboration from the buying office, planning, store operations and vendor compliance teams. In this role I am also responsible for managing conversations with vendors where we evaluate and address vendor "scorecards" which measure the compliance of a given vendor month to month and year over year. These conversations address any changes within company rules or processes that may effect the vendor and highlight the goals and direction of the company resulting in stronger partnership from our vendor community. I also manage the final process for the opening of new stores- ensuring all vendors ship their goods on time for new store openings. This requires regular reporting and follow up with vendors to ensure they understand the unique expectations around shipments to any new store facilities as well as regular meetings to discuss progress leading up to the new store opening date. Currently working to streamline all processes to optimize the new work from home structure to not only maintain a high level of service to our vendor community but to also elevate the management of all Omni-channel processes to keep us in line with the best business practices. Working to enhance processes, skill sets, knowledge, collaboration and tools available for PO management, vendor compliance and buying and planning teams.

PO Management and Vendor Compliance Supervisor
Union, New Jersey
• Created and designed the functionality of a new department intended to effectively manage all purchase orders through the corporate campus • Analyzed aged data bases and reports to identify discrepancies and worked with IT to design new reporting tools • Successfully designed reports and implemented new operating procedures intended to manage various retail events and appropriate track all open purchase orders and communicate any changes in orders, shipping dates and product availability to all buyers, planners and store managers • Hired and developed a team of ten entry level associates who successfully manage and maintain tracking and reporting for all open purchase orders in the corporate office • Recommended, developed and implemented new processes that improve departmental effectiveness • Partnered with merchants, vendors and eCommerce team to ensure data quality • Consistently followed up with vendors and merchants on aging items and facilitate request completion • Assisted with system testing and support roll out and training

Intern
Social Girl Traveller, LLC
Remote
Writing and editing articles, creating social media content, co-managing Facebook groups, collaboration on creative content and marketing strategies.

Customer Service And Operations Lead
ECDC
Manages all new hire training, providing one on one coaching and re-enforcing operational understanding at 6 and 8 weeks after date of hire to ensure successful on-boarding. Successfully provides a complete resolution for escalated and high profile customers with positive results. Ensures quality customer service to both internal and external customers by completing service observe and providing feedback to associates. Builds and reinforces operational understanding within the customer service team by presenting information and providing opportunities for the associates to meet with individuals from other departments.

QA Lead
New Jersey
Lead at ECDC QA Continued to manage and improve the “MC report” resulting in savings over $200,000 in savings and less than $80,000 in operational costs for repack initiatives Increased inventory accuracy through maintenance of inventory reporting and reconciliation Reinforced teamwork and moral in the department by supporting and implementing strategic cross-training Improved work flow through better management of space, saved operational costs by utilizing IFCO onsite recycling and successfully trained associates to perform functions at their peak abilities

Administrative Assistant
South Brunswick NJ
Spearheaded new MC report and managed all new initiatives and relevant communication for the reconciliation of MC and H2 product for all Brands and DCs Increased available inventory and speed of completion for special requests by cross-department training, with a strong focus on an understanding data base administration and inventory Created and managed new Dock Audits report and procedures still implemented today Increased the efficiency of the department by creating two trackers to monitor requests, prioritize requests, and report daily and weekly progress. Distinguished between physical and system errors in inventory - increasing the accuracy and efficiency of the fulfillment process.

Administrative Assistant
West Windsor NJ
Versant Supply Chain is a temp-placement company for which I completed a six-month assignment at Williams-Sonoma Inc. I worked with New Jersey's ECDC department, processing STWs, HPO's and Escalations, as well as managing Wavecarts and OS&D reports. My job required me to work efficiently, communicate clearly and in a timely manner, to pay attention to detail and be exact in everything I process or report.

Medical Receptionist and Records Technician
Haas International Hillsborough
Preformed administrative functions as requested and maintained all files/records. Data Entry. Prepared and sent out patient invoices. Maintained reports on daily functions. Coordinated appointments and prepared patient rooms. Processed referrals and prescriptions. Processed insurance eligibility. Front desk research and assistance for the Dr. Maintained correspondence with other offices, doctors, lawyers, etc. regarding patient records.

Caregiver
In Home
Acted as a personal caregiver for a young boy with disabilities. Preformed both typical and atypical daily tasks- from simple household tasks, to helping with homework (eventually/when appropriate,) and completing various therapeutic exercises. Worked alongside Physical Therapists, Occupational Therapists, and Speech Therapists. Followed through on exercises from therapists on a daily basis (though work schedule varied by seasons...)
Adriana Wheeler's Contact Information
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