Adriana Sestito

Head of Agency, Partnerships & Audio @ Bell Media

About

Partnerships and media strategy leader with deep experience working with agency stakeholders across strategy, investment, data, and activation. I specialize in connecting agency needs with platform capabilities, helping drive adoption of integrated audio and digital solutions across complex media environments.Known for building trusted, long-term relationships and aligning cross-functional teams, I bring a strong mix of market insight, product understanding, and execution focus. I am particularly energized by opportunities to shape go-to-market strategy, elevate partner engagement, and translate performance insights into sustainable growth.

Country

Canada

City

Greater Toronto Area

Industry

Broadcast Media

Skill

Product Strategy, Cross-functional Team Leadership, Go-to-Market Strategy, Agency Relationship Management, Strategic Partnerships, Think & Act Strategically, Sales Strategy, Presentations, Internal & External Clients, Business Planning, Digital Media, Radio, Media Buying, Broadcast, Advertising Sales, Media Planning, Television, Radio Broadcasting, New Media, Broadcast Television

Experience

Head of Agency, Partnerships & Audio

Bell Media

2025-7 - Present · 1 yr 3 mos

Toronto, Ontario, Canada

Develop Strategic senior level relationships across strategy, investment, data, measurement and activation teams Lead agency strategic account planning, upfront negotiations, and joint business plans Act as the agency-facing expert on internal platform capabilities and solutions Partner with product, CoE on education, testing, and feedback loops Deliver QBR and investment performance updates Support agency enablement efforts and lead platform-specific trainings Ensure seamless alignment between vertical sales teams and platform experts to deliver integrated, omnichannel solutions. Act as BM lead on specific internal products (Radio)

Senior Sales Manager, National Sales

Bell Media

2025-6 - 2025-7 · 2 mos

Toronto, Ontario, Canada

National Account Executive

Bell Media

2005-7 - 2025-5 · 19 yrs 11 mos

Toronto, Canada Area

Build and effectively manage a portfolio of key, high-profile accounts for Bell Media owned/represented Radio Stations. Responsible for driving aggressive revenue targets through client/agency partnerships and new business opportunities. Educate and serve as a reliable, trusted senior advisor to new and existing Radio partners.

National Promotions Director

CHUM Radio Sales

2001 - 2005 · 4 yrs

Greater Toronto Area, Canada

Created, managed and executed National promotional concepts from inception to completion. Liaised with National Advertising Agencies and Direct clients ensuring smooth, turn-key promotions meeting all deadlines and exceeding KPI's.