Adriana Rys

Leading Agent Experience Optimization and design system development for pharmaceutical marketing. • Behavioral Design Integration: Applied COM-B Model and behavioral frameworks to optimize content for both AI agents and human audiences in pharma marketing • Design Systems: Consolidated and standardized international templates across multiple countries and therapeutic areas • Secondment (December 2025 - February 2026): 3-month assignment with international Production Hub team in Basel focusing on template standardization Focus: Creating dual-audience content systems that serve both human healthcare professionals and AI-powered decision support tools.

Strategic UX and product development for healthcare, pharma, automotive, and consumer clients including Novartis, Boston Scientific, ZEISS Medical, DocMorris, Allianz, BMW, Audi, Porsche, Thoughtworks, and Adidas. • Strategic Product Development: C-level advisory on product strategy, market opportunity assessment, and stakeholder management across cross-functional teams • Behavioral Design: Applied COM-B Model and behavioral psychology to address user adoption challenges in digital health, reducing churn and improving engagement • Emerging Technologies: Designed XR/AR applications and immersive experiences for automotive, emergency response and leisure contexts, focusing on business process optimization and user experience • Service Design: End-to-end product development with alignment of all involved stakeholders across omnichannel touchpoints, integrating user research, business design, and technical implementation Focus: Creating digital products that succeed in market by combining behavioral science, strategic business thinking, and emerging technologies

Invited teaching and thesis supervision in Digital Health and MedTech programs: WS 2020/21: Guest lecture by invitation of Prof. Holger Günzel on workflow analysis in clinical contexts and behavioral design principles for healthcare products. Focus on understanding real-world usage patterns and designing for clinical adoption. WS 2024/25: Reviewed and provided feedback on thesis projects in the interdisciplinary "Future of Personal Health" program (adjunct lecturer: Ina Jade Seng), focusing on Digital Health and AI applications. Topics covered: Behavioral Design, COM-B Model, Clinical Workflow Analysis, User Adoption in Healthcare Technology

Led both design strategy and growth initiatives for a digital cardiology platform serving chronic heart patients, with dual responsibility for user experience and business metrics. • Growth & Retention Strategy: Developed and implemented churn reduction initiatives, directly responsible for patient platform retention and engagement metrics • Behavioral Design: Applied behavioral frameworks to improve patient adherence and long-term engagement with cardiovascular monitoring • Service Design: Designed end-to-end patient journeys including blood test offerings to drive revenue growth • Clinical Data Visualization: Created 3-month trend views for atrial fibrillation ECG results and weekly cardiovascular measurement dashboards • Business Impact: Worked on initiatives that grew MRR by 37% Focus: Bridging design, behavioral psychology, and business strategy to create digital health experiences that improve both clinical outcomes and platform economics.

DesOps Lead and team lead for B2i Patient product/experience. Led the design and development of patient-facing digital health solutions for one of Europe's largest online pharmacies: • Behavioral Design: Applied behavior change frameworks to improve patient adherence and engagement with medication management • Design System Leadership: Orchestrated creation of comprehensive design system, built research and testing competency • Cross-functional Collaboration: Worked closely with product, development teams, pharmacy and management • Patient Experience: Designed telehealth and digital prescription workflows optimized for real patient behaviors Focus: Creating digital health experiences that support patients in managing their medications and health outside clinical settings.

Designed an application for surgeons from scratch including collaboration with business and development teams. Worked on new features for other clinical applications. • Clinical Workflow Design: Created surgical planning and support applications optimized for real operating room workflows • Behavioral Research: Conducted contextual inquiry with surgeons to understand decision-making patterns and workflow constraints • Medical Device UX: Designed interfaces for regulated medical devices following IEC 62366 (usability engineering for medical devices) Focus: Creating surgical support tools that integrate seamlessly into high-pressure clinical workflows.

Worked on UX and UI and redesign of the Vivy app. Including stakeholder management and vision workshops.

Responsible for new feature testing and integration in the field of brain and spinal surgery – in close collaboration with the product teams. Introduction of XD as a Design Tool for UI/UX.

Designed applications for different clients and worked closely with business teams within sprints and design thinking workshops to ensure user centric products.

As part of a multidisciplinary team I designed touch and mid-air gesture based applications for different clients like Technisches Hilfswerk, Audi, Bundeswehr. My scope of work included: - Apply the User-centered design process in an agile environment by consulting and reviewing interaction and visual design concepts as well as conducting usability tests. - Manage and conduct quantitative UX Research throughout the product lifecycle. - Create CAD models for 3D printing

My thesis “Toolkit” focusses on finding best practice interaction patterns for operating systems that are mid-air gesture based. My work included qualitative and quantitative research and data analytics as well as the development of a mid-air gesture based design system and use case for the Technisches Hilfswerk. Research paper available on request.