Adriana Lucía Atencia Benavides

Strategic communication and Change Management consulting, aimed at enabling the adoption of an integrated operations model through narrative design, organizational alignment, and content development that connects strategy with operations.

Provided internal and external communication services for a mining company, establishing and following strategic guidelines for narrative, brand recognition, and corporate reputation. -Led social media content strategy and management. -Developed graphic design assets, including visual identity elements, graphic resources, and materials for corporate events and internal documentation. -Supported the Human Resources team through coverage of corporate events and internal initiatives. -Defined the company’s tone of voice, brand identity, and external narrative. -Created and managed the internal newsletter.

- Led internal communications for LATAM Services Marketing and business units, including ABM Telco, FSI, and Public Sector. - Responsible for copywriting across newsletters, internal bulletins, and web articles, as well as supporting multiformat communication campaigns for brand awareness and lead generation in LATAM for the business units of the team. - Managed internal communication initiatives, organizational culture projects, and employee engagement strategies. - Produced corporate content, storytelling narratives, and digital assets to strengthen brand awareness and internal alignment.

Communications for LATAM Services Marketing: - Responsible for LATAM Services internal communications. - Led creative content creation, editing, and curation across multiple formats. - Owned and managed multiformat communication programs and projects. - Coordinated communication initiatives with multiple agencies (design, email marketing, community management, audiovisual production, translation). - Owner and editor of the monthly Services Update newsletter. - Copywriting: Developed copy for social media, external events, and editorial content (articles and internal success stories).

Led the Communications Department, including team formation and management, for a business group offering B2B solutions across three service units: heating, solar energy, and energy efficiency: -Conducted market analysis and organizational strategic planning for the three business units. -Developed networking and public relations initiatives within Sustainability ecosystems. -Managed internal and external executive communications on behalf of senior management. -Served as President of the Workplace Coexistence Committee, leading mediation and workplace well-being initiatives.

Led the initial setup and implementation of the Communications function, including the creation of the Communications Department and the development of branding guidelines for three business units (heating, solar energy, and energy efficiency services), based on a human centric marketing strategy. -Developed branding guidelines for the 3 business units. -Created the Communications Department. -Supported both commercial and marketing strategies for brand awareness, leads generation, and reputation. -Planned, executed, and evaluated internal and external communication strategies. -Supported the Human Resources team in corporate events and organizational culture initiatives. -Designed and executed social media strategic plans aligned with Sustainability and ESG principles.